Email Marketing Tools to Save You Time and Money

Marketing channels and trends evolve over time; some trends come and go quickly. While we focus on influencer marketing, there are several other forms of online marketing that businesses use regularly. One of the oldest and highly effective forms is email marketing. Email marketing still exists as it works, and it is comparatively a mature technology. Many businesses have developed email marketing tools so that they can automate the process.

For content marketing, emails remain to be a top channel with both B2B and B2C marketers; both the marketers use Email to nurture their audience.

Email marketing tools can help your business by amplifying your marketing channels, but some marketers face several challenges in their email marketing efforts. Without a coherent tool, marketers may spend a lot of time creating and sending emails that are simply ignored. This can set back productivity and drag down email marketing ROI. To improve the effectiveness of your campaign, you can use an Email to SMS solution that allows you to send an email and have it received as a text message. This way, you can be confident that your message will reach your audience, since text messaging has 98% open rates.

There are several companies who have settled for such a situation as they do not want to invest in email marketing tools to simplify the process, but these tools don’t have to be expensive. There are plenty of email marketing tools free for smaller users; the prices rise proportionally to the number of emails that need to be sent every month.


MailerLite majorly focuses on offering a simple, no-frill service. They offer easy-to-use newsletters, amazingly useful features like forms, think landing pages, and marketing automation. It provides limited plans for those with 1000 subscribers. You can access several useful features with the free plan, including a rich text editor, built-in photo editor, and drag and drop editor. You can also organize things in file manager and can easily create a mobile-friendly newsletter. MailerLite also provides A/B testing in its free plan.

Free planUp to 12,000 emails per month and 1,000 subscribers
Paid planstarts from $10 per month.


MailChimp is one of the best marketing tools. The makers regularly add new features and update their products. They have expanded MailChimp so that it can become all one email marketing tool. This tool has been known for its free plan and quality. It has added a wide range of marketing channels like Email, Instagram, Facebook ads, landing pages, pop-up forms, social posts, and postcards. The free version also includes CRM, related dashboard, segments and tags, and contact profiles. In the free version, you can access MailChimp contact studio, which will allow you to store and sync your graphics, photos, and other files. It also has basic free templates.

Free plan10000 emails per month and 2000 subscribers
Paid planstarts from $10 per month.


To lead ineffective email marketing Sender offers a full range of features. The free plan gives you access to all the features, but there is only one limitation of maximum monthly emails. Within seconds you can make stylish emails. The sender includes free newsletter templates, and you can customize all the aspects of templates. The templates can be chosen from drag and drop the element (like images, videos, or text) and gallery. You can also personalize your newsletter body and subject line. The sender has several automation features, including welcome emails, birthday emails, drip campaigns, nurture-your-subscribers campaigns, etc.

Free plan15,000 emails per month and 2,500 subscribers
Paid planstarts from $10 per month.


Omnisend is an automation marketing platform. The free plans are designed for merchants so that they can promote their products via email marketing. Moreover, the free plan also allows using automated workflow and email campaigns to reach your audience with a relevant message. By using a standard plan, you can reach your customers with SMS messages on their phones. Higher plans add in Google customer match, WhatsApp, Facebook custom audiences, Viber, and Facebook Messenger.

Free plan15,000 emails per month and 2,000 emails per day
Paid planstarts from $10 per month.


SendPlus is a multi-channel marketing platform rather than just an email service. You can easily coordinate a range of services like – SMS, emails, SMTP, Facebook messenger, web push, and Viber with several paid plans. You can send different types of messages and can also combine them into auto-responders. Moreover, SendPlus includes A/B testing and advanced reporting like opens by location and click heat maps.

Email marketing of this tool is very sophisticated and has a drag and drop, email editor. It also has more than 100 templates.

Free plan15,000 emails per month and 2,500 subscribers
Paid planstarts from $9.80 per month.


Moosend is one of the best choices for somebody who has a small email list. Moosend allows you to send unlimited emails to 1000 subscribers every month. You can get access to Moosend only by paying once. This tool also provides custom sign up forms that can help you to build your own email list. It also provides a user-friendly drag and drop editor and has a free template library. Moosend includes several tools that can help you to design your mails. It also offers a tool chest of automation; simplify your email process by using three steps –

  • Select event which will set automation in motion.
  • Select filters.
  • Choose the list of actions to be performed.

Moosend also offers a good selection of email templates, A/B testing, automation, and spam testing.

Free planunlimited emails to 1000 subscribers 
Paid planstarts from $10 per month.


Amazon SES runs EmailOctopus. This tool offers all the main features which are required for automation and email marketing. Its plans permit you to run email campaigns and include octopus branding. The mail sending statistics are kept for 90 days. This tool allows sending unlimited emails, and Amazon charges you $0.10 for every additional 1000 mails. All the users have access to the email marketing templates. Moreover, you can also add your own templates with no limit. You can create beautifully designed newsletters and personalized pail text mails. Hosted forms are also available to collect email addresses without any complicated code and integration.

Free planunlimited emails to 2500 subscribers 
Paid planstarts from $19 per month.


HubSpot is known as CRM, but it also has a free email marketing tool to support small business mail needs. This tool is easy to use, drag and drop features with a visual editor with pre-build templates. The drag and drop feature is relatively smooth and points out anything which you have missed. Moreover, you will get access to robust CMS, form builder, and several other amazing features. HubSpot also offers native integration with several other marketing tools and offers a centralized database of contact where you can easily organize lists and manage your emails’ performance.

Free planunlimited emails to 2000 subscribers 
Paid planstarts from $480 per month.


Sendinblue provides a range of plans for different stages of business growth.

  • Free – for those who are getting started with SendinBlue
  • Lite – for new marketers
  • Essential – for growing business
  • Premium – for pros
  • Enterprise – for marketers who need more

The free plan has a limit of 300 emails per day to unlimited subscribers; higher plans remove the daily sending limit. Users of all the plans get access to mobile-friendly email designs, SMS personalization, an email template library, A/B testing, and SMS marketing.

Free plan300 emails to unlimited subscribers 
Paid planstarts from $25 per month.


Mailjet is described as an email solution for the fast-moving team. With Mailjet, you have one platform to create, edit and send emails. Mailjet’s free plans are designed for those marketers who want to send less than 6000 emails per month. You can choose from basic to premium plans; both of these plans come with five pricing levels depending on the number of emails you want to send. There are customized pricing plans and a dedicated account management service for sending 900000 emails per month.

Unlike other plans, the Mailjet free plan doesn’t limit the number of people you want to send mails to.

Free plan6000 emails to unlimited subscribers, 200 mails per day 
Paid planstarts from $8.70 per month.

Benchmark Email

Benchmark Email allows you to send amazing, responsive campaigns with customized templates. The free plans provide you to send email campaign of up to 2000 subscribers. All the paid plans of Benchmark email include personal CRM and Automation Pro. The free plans include a huge range of features, including responsive templates, drop and drag editor, integrations, campaigns, reports, and multiple forms. If you want to be targeted at emailing and A/B testing, you need to take a paid plan. You will also get a fantastic variety of mobile-friendly templates, and its free plans are responsive and fast.

Free plan1400 emails per month to 2000 subscribers 
Paid planstarts from $14 per month.

Moon mail

Moon mail is a next-generation Omni-channel communication platform, which means it includes WhatsApp, SMS email, voice, Bots, and Messengers. This tool’s free plan allows you to send 300 emails per month, one campaign of 10 recipients per campaign. This is a limitation; that’s why people move to a starter pack.

Free plan users have access to drag and drop editor, and the moon mail brand appears in the footer on the free plan. You can also make a list of 2000 recipients and also begin segmenting them.

Free plan300 emails per month to 2000 subscribers 
Paid planstarts from $24 per month.

Bottom line

Most of these email marketing tools come up with unique and robust features without upgrading a paid plan. One needs to select the tool based on their requirement and should also decide according to their budget. These tools restrict some features. Therefore, it is highly essential to know what needs to be included and excluded from the plan.

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Apart from these, there are several other free marketing tools that you can use for your business strategies, or alternatively, you can consult an email marketing specialist to help you in choosing the best strategy. I hope this guide has helped you with email marketing tools.

Author Bio:

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.