How Bad Hosting Can Kill Any Marketing Campaign
Trusting your website to a cheap and unreliable host is immediately sabotaging any digital marketing campaign to fail before it even starts.
You spend good money on a logo, site design, and web copy to convert sales. But you may not know that trying to save a bit of money with a cheap web host can undermine all of those other things.
A host is a host and it doesn’t really matter which one you choose, right? Wrong. It matters in a very big way.
The competition has never been fiercer for our digital attention. You basically have 5 seconds to deliver what the visitor was promised or you will lose them. If this is already happening to you, you’re likely already looking for a new host, and we invite you to click the following link to learn more about your options
Statistics prove that the bounce rate will more than double between load times of 2-5 seconds. That means you can lose half of your sales in the amount of time it took you to read that sentence.
This kills you at every corner. Your site will have low engagement numbers because your users are tired of waiting. Your pay-per-click ads are doomed to fail because you will lose a ton of people between the click and the landing page. Any social media posts or ads will also see a similar drop off as people are hung up loading your side. Even a direct mail piece will fail if the landing page or URL won’t load for the recipient.
When your site is slow, nothing else you do matters.
They’re Not Set Up For Your Success
One thing they definitely don’t advertise on their website is how ill-equipped they are for you to achieve any sort of success.
If your site starts to earn any sort of significant traffic (which, is kind of the point of building this site on the first place, isn’t it), they will deliberately slow your site down because you’re eating up too much bandwidth.
You’ve done all the right things to create your site and it’s starting to gain some hard-earned traction. But suddenly, you lose all momentum and traffic because your host is truncating your speeds. It can be maddening.
Their Uptime Stats are Skewed
They may promise you uptime performance that’s about the same as more expensive and established web hosting services.
They may boast such impressive-sounding statistics as 99.99% uptime. However, what they’re not factoring in there is the amount of time your site is slowed to the point where it might as well be offline. They see this as uptime, but your visitors most certainly see it as downtime.
It is also worth noting that cheap hosts have notoriously poor customer service. So you may experience even more frustration getting a hold of someone during this downtime.
The people that these cheap sites are targeting are often putting up a website just to put up a site. They’re not really serious about it. However, if you’re serious about doing any sort of digital marketing whatsoever with this site, you can’t sacrifice your speed, uptime or performance with a cheap hosting solution.
You will truly get what you pay for.