Social platforms are free launch pads for bringing your brand into prominence. Facebook, Twitter, Instagram, LinkedIn, Snapchat, and others open up opportunities for companies to get their brands out in the world without doing a ton of legwork.
One of the best rules to follow when using social media to promote your brand is being consistent. Posting on Twitter once a week or on Instagram once a month will not do it. If you don’t want to spend a bunch of time keeping up with your social networks, it’s probably a good idea to just choose a few you think you can handle posting regularly on.
Posts that include photos or videos get more engagement than posts with just text, which is something to keep in mind as you start posting.
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