essential digital marketing pillars

With almost half of the world population using the Internet, digital marketing is definitely the best and the most effective channel you can use to reach out to your potential customers. More and more companies are turning to the option not just to make their brand known to the public but mostly to drive traffic to their website. Thanks to social media marketing, it is much easier today to create high-quality links that help boost your search engine ranking. All in all, for all this to work in your favor, you have to learn the best social media tool you should use.

6 Indispensable Pillars of Effective Digital Marketing

The purpose of this post is to look at the essential pillars that guarantee success in digital marketing. Regardless of whether you are using social media or blogging, below are a couple of points you need to consider when implementing your strategy.

#1. Content Marketing

Another important pillar that influences the success of digital marketing is analytics copy copy. This is where you keep an eye on your strategies to know which one works and which one does not. Needless to say, if you don’t engage in analytics copy copy, you will not be able to know which strategy works. You might end up investing too much money on a strategy that will never bear results.

If you are using social media, you need to know which social media tool you should use for the purpose of analytics copy copy. It is only with analytics copy copy that you will be able to refine your strategies for better results. Make use of all the analytic data you can find before taking any action.

#2. Social Media Marketing

Another important pillar that influences the success of digital marketing is analytics copy. This is where you keep an eye on your strategies to know which one works and which one does not. Needless to say, if you don’t engage in analytics copy, you will not be able to know which strategy works. You might end up investing too much money on a strategy that will never bear results.

If you are using social media, you need to know which social media tool you should use for the purpose of analytics copy. It is only with analytics copy that you will be able to refine your strategies for better results. Make use of all the analytic data you can find before taking any action.

#3. Analytics

Another important pillar that influences the success of digital marketing is analytics. This is where you keep an eye on your strategies to know which one works and which one does not. Needless to say, if you don’t engage in analytics, you will not be able to know which strategy works. You might end up investing too much money on a strategy that will never bear results.

If you are using social media, you need to know which social media tool you should use for the purpose of analytics. It is only with analytics that you will be able to refine your strategies for better results. Make use of all the analytic data you can find before taking any action.

#4. Mobile Marketing

Thanks to modern technology, most of your clients own a Smartphone. They use these devices to browse the Internet and complete everyday transactions. Ignoring mobile marketing is a huge mistake you can make in digital marketing. This is because you will not be able to be where your customers are.

Your first step when it comes to mobile marketing needs to be creating a responsive web design. You want your website to be viewable on both desktops and smartphones. Doing this will actually boost your ranking since Google tends to favor websites with responsive web designs in ranking. Another thing you should do is to invest in web apps. You want to make it easy for your customers to contact you or get information about you. Applications will do this for you.

#5. Email Marketing

Email is not dead. It is very much alive. You should not skimp on the email component when integrating your marketing campaign. This is more so when looking at the statistics. Experian says that for every dollar you spend, the average ROI in email marketing investment is about $44.25. This is an impressive number. It carries weight since approximately 91% of respondents said they check their email at least once every day. Email marketing gets you where your consumers are.

#6. Press Release Distribution

Although it is somewhat related to content marketing, this is a pillar worth consider as an independent one. If your company, event or change is newsworthy, you should take some time to write a great press release. Make sure that you craft a great piece then submit it to the right media company that covers your audience. You must also include a link to your website within the content.

When used properly, digital marketing can be very powerful in building brand awareness, gaining traffic, uplifting the image of your brand and increasing conversions. You just need to make calculated decisions when using the strategy. Make sure you understand the rules, facts and myths of every option you are considering before using it. You also need to identify the right social media tools you should use