Luxury Watch Market

It is without a doubt that the secondary luxury watch market has gained immense popularity over the last couple of years. Once considered a small section of the watch industry, the pre-owned market seems to be blossoming as it has now gained acceptance among the watch enthusiast community.  In fact, the numerous changes that are taking place in this industry have made it an investment worth thinking about.

Aaron Scott, a renowned Carr watches investor seems to be in agreement with the increase in popularity of second-hand watches considering their rise in prices. According to Aaron, the pre-owned market is one of the fastest and easiest ways in which investors can be able to lay their hands on such pieces.

Being an investor who truly understands most of the things that are taking place in the industry, he is able to help other individuals achieve their goals as is evident in his LinkedIn profile

In this post, we are going to examine some of the reasons as to why the secondary luxury watch market seems to be increasing in popularity.

Readily Available Online

One of the reasons as to why most people tend to opt for second-hand watches such as GMT Masters and Rolex’s Sea Dwellers is the fact that you can get them from online stores. This action gives you an experience that is both convenient and low pressure. Actually, all you have to do is browse through the numerous options available from the comfort of your home until you find the perfect fit. To make it even better, you can have a look at some of the pictures posted online while at the same time going through descriptions.

Saves Money

Dealers in high-end watch brands have always proclaimed that their products can last for a couple of years. However, it is not surprising to come across a person who is still looking good in second-hand watches despite having been used for quite a number of years. Therefore, it makes sense why most people will opt for the pre-owned market as it guarantees access to high-quality watches at a cheaper price. You are thus sure of saving some coins when buying a used watch over a new one.


The internet has played a key role when it comes to creating awareness and taking the pre-owned market to a whole new level. Nowadays, all it takes is for you to use any social media platform be it Facebook or Instagram after which you can reach out to the target audience. Actually, social media is the reason as to why brands such as the Rolex GMT Master and Daytona are gaining immense popularity each and every year.

Vintage and Rare Watches

Most retailers who deal in the sale of watches only have current watches in their collection. Therefore, if you are looking for a rare or vintage watch, chances are that you will hit a dead end. This action has forced many people to rely on the pre-owned market since you will get the chance to purchase discontinued editions or even rare watches.  You are thus sure of looking unique as there are few people who will own the type of watch that you are having.


The secondary luxury watch is set to continue witnessing an increase in popularity considering the numerous benefits that people are set to enjoy.  However, no one knows what the future has in store for this market considering many celebrities are now adorning the must-have-watch. For now we only have to wait and see whether the interest and prices are going to hit a new level