7 Essential Reasons to Redesign Your Website ASAP
“Discover the main reasons why you need to redesign your website ASAP. Technology is moving forward steadily and you need to keep up with it! See why.”
Why do you need to redesign your website, you ask? Well, in case you haven’t noticed, the internet technology is frequently changing. You may be wondering why you have been losing website traffic in the recent past, and you can’t explain why there is a declining conversion rate on your website.
Well, today, where everyone is connected to the internet, it pays a lot to have a cool and updated website, especially since the dynamics of business competition have transcended beyond the physical realm and into the internet world.
We cannot emphasize on the significance of a well designed a website to any business, and since many clients quickly form an opinion about a business merely by reviewing the design and contents of its website, it is of utmost importance that your website it designed to match the current internet technological trends.
7 Essential Reasons to Redesign Your Website
#1. Current Internet Standards Require a Responsive Website
Did you know that millions of people today have ditched their desktops and are now surfing the web using their smartphones and tablets? Before the advancement of the mobile phone technology, one could only access the Internet via a computer. However, there has been a shift in dynamics, whereby the internet technological advancement has allowed people to access the Internet via mobile devices such as mobile phones and tablets.
This shift has created the need for your website to be mobile-friendly and to accommodate these rampant technological changes. In fact, in 2015, the search engine Google listed mobile-friendliness as a critical factor for ranking websites. Of course, you do understand how a website’s ranking affects your site’s traffic, right? Well, if you didn’t know, here’s a brief explanation: when a random person performs a search related to the nature of your business, the search engines provide the searcher with a list of websites that offer similar services.
If your website has a top ranking, it will feature among the first sites provided by the search engine, which usually translates to a lot of traffic for your website. However, if your website is not mobile-friendly, it will not be ranked well, and you may lose out a significant percentage of your conversion rate; hence, the dire need to redesign it.
#2. Is Your Website SEO Optimized?
Considering that the Internet world holds more than 1 billion websites, it is important that your site is optimized for the search engines. Search engine optimization, also known as SEO, entails designing the website so that it appears on the first page of a search engine since most Internet surfers rarely look for websites beyond the first 2 pages of a web search.
SEO optimization enables you to position your site so that it is found easily for a client to make a purchase. You know that search engines do their best to refer visitors to sites that are most relevant to their searches. Impressive website’s content, authority, performance, and user experience determine how relevant your site will be to the search engine user. Moreover, optimization builds the website to enhance a smoother user experience.
Without effective SEO optimization, your website may not be found easily when searched using a search engine. In fact, if your website is not optimized, it may not fall on the first page of a search engine during a web search; hence you will end up losing a lot of website traffic and business. Therefore, you need to redesign your website to optimize it for search engines.
#3. Do You Have an Outdated Website?
The Internet technology is constantly changing, and with the internet of things, it is extremely important that your website and contents stay updated. Actually, if your website is more than 5 years old, you need to think about redesigning it to update both its contents and style.
According to statistics, approximately 80% of web surfers judge the credibility of your business merely by reviewing the design of your website. Nowadays, website visitors’ first impression about your business is entirely based on how your website looks.
Many visitors will believe a business to be legit depending on how the website is designed and the content it has. If a client questions the legitimacy of your business merely by looking at your site, well, it only goes to show how important the design of your website is to your business.
Considering the significant influence your website’s design has on the perception of your customers and site visitors, it is important that you update the website and ensure the design is current and trendy as well.
#4. Have You Noticed A Functionality Problem With Your Website?
Do you know how frustrating it is for a visitor when a site’s functionality seems to be breaking? No one enjoys browsing a site that’s experiencing functionality problems. It is a turn off for most shoppers, and customers may begin to question the legitimacy of your business.
Customers expect a smooth experience when visiting your site. They expect that when they click on a certain link on your website, it will open without any problems. However, some site may start to have functionality problems, whereby most functions within the site aren’t working, and it becomes a problem for the visitors to complete their business on the site.
As the website owner, you should take it as a warning when the site’s functionality starts to break down such that it becomes a challenge for visitors to navigate through the website. If the functionality of the site crumbles, many visitors will stop visiting your site, and this will negatively impact on your business.
Therefore, when you notice that the functionality of the website is a bit sketchy and not working perfectly, it may be time for you to redesign the website. Otherwise, many clients will stop visiting your site, and you’ll end up losing a lot of business.
#5. In the Era of Social Media, Have You Integrated Your Website?
The significance of social media cannot be exaggerated. Social media has made it possible for people to connect with millions across the world using the internet. Communication with peers has never been easier. I mean, instead of waiting for an email, you can instantly connect with a friend and chat via Facebook, Twitter, and other social media platforms.
Many people have accounts with different popular social applications, and this provides a unique platform for you to market your site. With the advancement of the Internet technology, many businesses have incorporated social media into their websites to connect with their clients.
Therefore, if you want to promote your business to reach millions of people on these social networks, it is necessary to link the social media platforms to your website; thus, the need to redesign the site.
#6. Have You Changed Your Product or Service?
Businesses also change faces in various phases of their lives. Some products may change, service offered differently, or even a major change in the marketing strategy. When major changes happen to how the business is conducted, it is also important the same is applied on the website.
When the business has changed its products, then this should be reflected in the design of the website so that the business sustains its clients. Otherwise, if the nature or product of the business changes and the design of the website remains the same, then the clients may be confused about the nature of the business. Worse still, not changing the website may present the site to the wrong audience instead of the targeted one.
When the business has made major changes, all these should be applied on the website as well to avoid confusing the clients who visit the site to transact business.
#7. Redesigning Website As A Competitive Strategy
Having a unique website compared to your competitors can be a boost to your business. Having a website that stands out from the rest of the competitors can give your business a competitive edge, in that many clients will be attracted to your site and not your competitors.
Having a distinguished website shows your business is unique, which may indicate that you have a different formula not known by your competitors. If your website is well designed compared to that of your competitor, you will give the impression that you have more to offer compared to your competitors.
As a business strategy, you can update the design of the website.