Building a great app is not everything, retaining users and ensuring that they are active and engaged makes your app a huge success, like Starbucks, McDonald’s, Instagram, and other brands. These strategies can help you to effectively engage and retain users on your app:
- Perfect Onboarding
The first-time user experience is the imperative for any app. Instead of adding too many texts and end of confusing the users, try to make it simple and interactive. Start with a value proposition and move to key functionality from there. Try to show the remaining number of screens and steps to encourage them to complete the process. Keep signing up steps as simple as possible.
Perfect user boarding experience is key to retain the user and significantly enhance the lifetime value of a user.
- Push Notifications
Push notifications boost the user retention effectively, with statistics showing anywhere from a 56 to an 180 percent improvement. Additionally, users who receive push notification are more engaged to your app than those who haven’t.
However, your push notification should not be too frequent and make sure to let users opt out whenever they want to. When implemented rightly, push notification can encourage your users to tap and open your app. The notification should clearly state why it’s worth clicking and opening your app right now.
- Mobile Personalization
Every user has a unique preference. Sending relevant and tailored messages of user interest result into 54 percent conversion rate in comparison to broadcast messages, which is 15 percent. For example, instead of saying “Add your friends”, personalize the message by suggesting the user to add some specific friends.
Other than sending relevant messages, including user’s name is one of the best ways to personalize the message. A personalized message can boost conversion by up to 200 percent.
- Sending Message At Right Time
Send messages at the time when users are more likely to engage with your app. Right timing and right frequency can increase the engagement by up to 25 percent.
- Loyalty Program
Starbucks loyalty program helped them engage their customers and enhance the number of users significantly. Easy to follow incentive plans such as mobile-only discounts, coupons, rewards, and other can drive conversions and encourage engagement.
- Be Social Media Savvy
Encourage your users to engage with related channels on social media. Facebook, Instagram, Twitter, and LinkedIn can be used to promote the updates for your app, allure them with deals, and to retain them with fun and festive content.
While focusing on developing a great app and enhancing the app retention and engagement, you should beware of some pitfalls that might get in the way of your app’s success.
Learn: What is a Power Bank?