Top Tips for Content Marketing

Content marketing has worked and will work in the coming days as well. It is one form of marketing where with minimal effort you can get better ROI compared to many other forms of marketing. In this post, we are going to talk about top creative content marketing tips you can follow in 2022.

#1. Make sure content is clear and giving clear message

Whatever content you develop for your audience or marketing piece, make sure it’s crystal clear and convey the message for which it has been developed. It should solve the purpose. For example, if you are writing a sales pitch, you should give the context something like-

  • What is the current problem?
  • How and why, it is not solved with the existing solution
  • How your solution or product can solve that problem

And after all these, you should add how the user can connect with you for that. If you investigate the above, it is pretty structured, no-nonsense talk, to the point and actionable items. No matter what kind of piece of content you are developing for your users, you should be using a clear message in the content.

#2. Know your audience

This is another very important point you have to consider. If you don’t understand your customer, how you will know what you need to sell them. Let’s say you are into IT technology industry, then you should profile your customers. Understand which all customers may be interested to buy your ERP vs cloud solution, and more. If your right set of customers have not been identified, then it becomes a problem on what to sell vs not. For example, you should not put a lot of effort behind a customer who is already using an ERP compared to who don’t have. It’s all about putting minimal effort to get the maximum ROI.

For such exercise, it’s important to profile your customer. Understand what has worked best for them and what all have not. If, for the later part, you have the solution, pitch them and have a happy client.

#3. Target topic with search potential

When you start targeting a new topic for your blog or website, start with the topic research. Traffic from social media or email or even paid marketing can be a great boost , but can’t be forever. If you want a consistent traffic, you should focus on organic and that can only happen if your topic has search volume followed by SEO. So, even before you think of writing something, do a proper topic research for the traffic.

#4. Competitor’s research

If you are sort of topics or need some motivation on what to write, competitor’s research is the best thing you can do. Explore your similar sites and see what’s trending these days. While doing competitor research don’t just look at the topic but also look at many other factors like – number of words, backlinks, sources, ranking, etc. to get a fair idea on ranking and performance also.

#5. Prioritize business potential

One of the main things with the content is, you can even optimize for sales or business purpose. For example, this post is completely informational but at the same time if I am writing how to start a blog, I can mention a bunch of resources which can help in sales and generate affiliate or direct revenue.


These were some trending and working content marketing tips for 2022. If you are starting now or been in the business for some time, follow these to get the best out of it.