Business cards are basically little C.V.’s for your business. They contain, in about two to three-inch space the essential information about your business venture. Since they can hold only this much information, the choice of what you wish to convey needs to be wise. These cards need to reflect the core ideas of your company. It may be done through a color script, font, design, etc.
If you wish, you can use your creativity and design business cards yourself, or, you can take professional help. Designhill is one of the great options to choose from the many available in the market. It is because they are authentic, offer great designs from expert designers at a cost-effective price.
Here are Some Tips to Create Professional Business Cards
If you work for a company involving products that are used by children, you might want to include a brighter tone of colors, fonts that resemble children’s handwriting, etc. This is to ensure that a connection with your core theme is visible on the cards. The idea is to convey the feeling of a happier and more caring world – something that might recreate in the consumer a nostalgia for childhood. They will surely wish to express the same to their children, through your products.
Avoid overdoing anything. Just the basic information will do. Business cards have a limited space they cannot relay your company’s entire brochure, keep this in mind while designing it. Overdoing the font, color, logo or design will make it look crowded. This piece of chaos will neither attract the consumer nor will lead him/her to deal with you.
Always and forever give priority to clarity. Your font or colour coding should never come in the way of the readability of details; else it shall be fatal. There is absolutely no point in handing someone a business card if it does not lead to a business deal.
If reliability and transparency are what you wish to exhibit, then a transparent card would be a good idea. The only colour visible should be on your detail and that too monochrome. For example, a plain black font on a transparent card or a clear dark shade of blue should do the job.
Your company might wish to reflect professionalism and confidence. In this case, a good idea would be to have the card background done in plain white or grey shade and a simple font, preferably typed in black. This is a classic idea that is bound to do well. Plain looks classic and elegant.
Make sure that your logo design stands out among the details of your card. It is something the people are bound to remember even if they forget the name of the firm. There is a tendency among consumers to refer to a logo design than the company name, especially when the company is new or less known.
If your firm deals with some creative endeavor that you wish would reflect on the business card, then you might consider the following. Choose a unique colour for your background, opal, aquamarine, sea green; something light, and different. Choose an out-of-the box font, which is easily readable yet striking. You could, alternatively, use the outline of a relevant design or animal on the background. Ensure that it does hinder the readability but complements it.
Going along with the ideas above, if your firm represents something particular like attire (silks, velvets), jewels etc. then don’t fear from adding a silver or gold shimmer to your velvet influenced background. Go ahead and choose a dark mauve or black colour for the background. It could work for companies that have been long in business and most others too.
If you wish to add some novelty to the business card, you could use two colours for the background. Both colours should be able to sustain the colour and font of the information given. Some examples to try would be yellow and red, pink and grey, green and black, black and white, sea green and white or mild tones of clay, browns, and orange.
A common and very successful trend is to print the relevant information on one side and the logo on the other. This way the logo should get the space it deserves, and this would work well for marketing of the symbol. Plus, a good logo goes miles for good business. Think back to all the logos you have come across and made deals with. They all enthuse confidence and familiarity. If you don’t want to take professional help for logo creation then you can design it yourself using online tools like logo generator. These tools are easy to use and can give you a good logo without dropping a dime.
Going along the same line, you can print the relevant information on one side and print the firm’s name and logo on the other. This could also help in marketing your name and make use of the space wisely.
Some firms that are (preferably) either beginners or well-established names can try this. Give just your name or signature on one side, on the other side you could give a basic e-mail id and contact number along with a message. This message could be professional with subtle casual undertones to ensure your customer that he/she is dealing with someone who cares and understands. These little messages are effective tools that complement the design and convey your ethics well.
When designing a business card space value is all that matters. One idea to use space judiciously is to divide the writing space vertically into two halves. Use one-half to print the firm name and other to print the details. The back could be left empty or have the logo sign, or a message. An empty back might come in handy. Even though all relevant information has been relayed on your card, you might meet someone who wants to know something more. Say the model number of the almirah you’re selling? Or other design options in the custom t shirt you are selling online? Have them note it down on the back.
If you wish to be creative, do not hesitate. Feel free to break out of the regular horizontal print card mode and make it a vertical one. Or give it a new shape altogether, if your logo is in a particular geometric shape and it is feasible to have it cut out in that shape, then do so. Make it look unique, make it look new and contemporary. It reflects fearlessness and a desire to do something new.
You could also have a folding card, just one single fold like a greeting card should do the trick. The idea is relatively new but is a very practical one. Space is a crucial issue with business cards. Having a folding card will not only provide you ample space for information but also for creativity. This card is bound to stand out unique among all others.
So, to sum up, the points you need to keep in mind are:
The information to be printed on the card.
The colour palette. Less is more.
The size, shape and layout of the card.
The quality of the card.
Whether or not to print information on both sides of the card.
The uniqueness of the card.
On a parting note, and a very crucial one at that, remember to carry your cards in a clean card case so that they don’t lose their crisp new look. Plus, always hand two cards to your customers so that they can share them with others. There is no doubt that the little card is of utmost importance to your company and business, so it has to be perfect and send out the right message.