How to Advertise Your Moving Business Online
Do you want to learn how to advertise your moving business online? If you do, you’re in the right place. This article will teach you everything you need to know about online marketing and set you up for success.
As you should know by now, getting new moving leads is always about timing. Everyone is a potential customer, but people qualify as leads only when they start searching for a company to help them out. No matter how you get to these people, it’s essential that you do it in a specific time frame. Miss your window, and you’re out of the race just like that.
Of course, it’s not all about the rush. Relocating a home is a big deal, so people start researching months before the big day. They want to learn how to make moving and packing easier, and this is where you can reach them. Provide them with some resources to get their attention, and then nurture them throughout their decision-making stage.
Now, your potential customers will look for more information on the internet. Therefore, you want them to find you there. Let’s talk about the channels you should use to get the most out of your strategy.
People start researching moving companies months before their move.
Design an effective website
Your website is a big part of your marketing, so it’s only natural to start with it. No matter how your leads discover you, the chances are that they’ll check your website. And when they do, you want them to recognize you as a credible and reputable company. They’ll take a look at your content, services, and the overall state of your site, and they’ll make their judgments from there. If it all looks good, they’ll ask you for an estimate.
Hence, you want your website to distinguish you from the competition. You want it to look modern, sleek, and simple. If you go over the top and confuse people with it, they’ll just go elsewhere. Moreover, if it feels outdated, they won’t be interested in working with you.
Luckily, getting your site sorted out isn’t that complicated. If you don’t think you can do it by yourself, there are plenty of companies that can do it for you. As we mentioned, you don’t need anything over the top. Thus, you won’t have to spend a lot of money on it. Make sure it’s easy to get around and that it’s mobile responsive, and you’re all set.
Search marketing is your best friend
Once upon a time, when you wanted to let people know about your business, you printed an ad and left it at their doorstep. But today, when people want to learn about anything, they look it up on Google. So, if you can get your business to show up at the top of search results, you’ve got yourself a great advantage.
There are three ways you can do this.
The first, and the best one, is through organic listings. If you put effort into optimizing your site for both search engines and visitors, Google will favor it over your competitors. Look into the fixes for better rankings and learn how to improve SEO results to get there. The more time you dedicate to it, the better it’ll turn out.
The second way to do it is through PPC (pay-per-click advertising). You pay Google to place your site above all the others, but you also get a mark that states this is a paid ad. Some people skip these, and some don’t. All in all, it will give you results for your money.
And the third and final way to do it is by using Google My Business listing. Set it up, and you’ll pop up more on local searches and Google Maps. If you want to get more work around your town, this is the way to go. Just make sure to gather as many positive reviews as you can.
If you want to learn how to advertise your moving business online, you have to learn about search marketing.
Be smart when buying moving leads
There’s a big difference in advertising your moving business online if you’re a big company and a small one. Most companies that fall under that latter category need to look into buying leads to stay afloat.
Of course, there’s nothing wrong with this. It allows you to accelerate your small business growth, and it’s great for that. However, it comes with a headache or two. The biggest problem is that your competitors will do the same thing. Hence, you need to get in front of them somehow.
Here are some tips on how to do it:
- Be ready to make and take calls. Making contact with a potential customer first is a vital thing. If you get to them before all your competitors, chances are that the lead will go with you.
- Improve your phone skills. You want to sell on your first call, and you’ll need some phone skills to do that. Prepare some questions you want to ask and get your sales pitch ready. Don’t be too serious. If you can get the person you’re talking with to laugh, you’ve got them.
- Don’t undersell yourself. We get that getting work to do is at the top of your priority list. But that doesn’t mean you should do it just for the sake of doing it. If the lead is trying to get your price down to the point where you’re barely making any profit, turn away from them.
Use social media
Lots of movers scoff at the idea of putting their time into managing social media accounts for their company. If you’re one of those, you need to stop it now.
Social platforms such as Facebook, Twitter, and even Instagram are very powerful tools for promotion. They know an awful lot about their users, so you can target exactly the people you want to interact with. There’s even a filter on Facebook called ”likely to move”. Select it when designing your campaigns, and you’ll be surprised by the results it achieves.
The best part, however, is that you don’t even have to spend a lot of time working on these accounts. Using a tool like Hootsuite to manage your company’s social media will make the job easy and quick. It gives you the ability to schedule all the posts, analyze the data, and monitor everything from one place.
People nowadays use social media a lot, so you have to use them as well.
Manage your reviews
Finally, you want to read all the reviews your customers leave for your business and handle them. People trust these more than anything these days. Therefore, if your review profile is poor, you can’t expect to see lots of new leads contacting your business.
Always strive for excellent service and ask your happy customers to share their experiences online. Also, be sure to reply to the negative ones. When doing this, make sure to be polite and to address all the problems the customer mentioned. This way, you’ll show your leads that you take things seriously.
And that’s how to advertise your moving business online. Now you know what you should pay attention to, so get on with it. Do all the things we talked about, and you’ll become the number one mover in your area in no time.
Alisa Watt is a marketing specialist and a freelance writer from New York. Her focus is on helping small businesses reach their full potential. The more of her articles you read, the better your business will stand.