Digital Signage outside the Sign Districts
In 2015, digital signs went dark in most of Los Angeles following a lawsuit by some Westside communities. Campaigns by the L.A. Outdoor Advertising Coalition, representing several sign companies, have been pushing for the use of digital signage in several dozen neighborhoods like North Hollywood, Westchester, Glassel Park, Silver Lake, Tarzana, Koreatown, and Warner Center. The coalition seems to have won since Superior Court Judge Luis A. Lavin ruled that the ban was unconstitutional and it was running afoul of the constitution’s provisions on free speech.
In all studies taken on digital signage, results show that people are very interested and excited by this new marketing medium. You should, therefore, take advantage of this and get such benefits as instant updates, reduced carbon footprint, increased attention span, day-part scheduling, low costs, entertainment value, and enhanced customer experience, among many others.
Author Bio: Charlie Brown is a freelance content writer. He has written many articles on every category like technology, business, travel, fashion, career, etc. He is presently working alongside Dopublicity.com.