Critical Elements to Crafting a Killer Content Marketing Strategy
You have thought-provoking content but don’t know how to market it? Well, I am here to tell you some influential ways through which you can attract and retain your potential customers – all through a simple yet refined content marketing strategy. Well, friends, while strategizing this content I came across an interesting yet puzzling fact that almost 63% of businesses don’t have a well-planned content marketing strategy. Now, this is serious. Why? Because without a solid content marketing framework you are bound to fail, and I am not just saying it, I mean it. Because everything that you do needs to have a plan, if not, it’s gonna puzzle you and restrict your creative juices from flowing. So before putting it out there, start with a plan and slowly work your way up!
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Outsourcing a digital marketing company with all the right tools and techniques can help small businesses or startups as they offer immense opportunities for your venture to grow and generate sales. But many small businesses lack the proper resources to outsource help, the reason why I am going to list down some of the techniques using which your marketing team can curate their own strategy that can further help with building online communities and improving brand value.
So shall we?
But before we get into the important content marketing strategy steps, let’s see what the fuss is all about.
What is Content Marketing Strategy?
According to a study, almost 70% of businesses are actively investing in content marketing in 2020. The former stat is pretty evident of the importance of content strategy, innit? It’s no joke not having one in place either!
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Content marketing is a new-age digital marketing approach that lets you distribute content online for accomplishing your goals such as increasing brand awareness, building online reputation and community, creating brand loyalty, securing customers’ loyalty and retaining them in the process, or getting the message across about your new product or services.
All this and more!
But you simply cannot achieve all this without a fool-proof documented plan in your hand. Therefore, to achieve these targets you need a content marketing strategy and that’s why a content marketing strategy is here for – helping you to distribute content on digital platforms.
Now, developing a comprehensive content marketing strategy can be challenging. But the following tips can help you big time.
Let’s jump right into it.
Goals set your goals!
Either you are a product based software development company or a travel agency, defining realistic goals is the first step. Do not straight jump into designing campaigns but look at the goals that you want to achieve through your campaigns. You want people to click on your content, but why should they? What’s in it for them? What’s in it for you? This is why define your goals and your target audience as it is the best place to start. You are running a campaign… for how long, for what purpose, and for whom? Maybe you expect to get more leads, conversions or simply for customer engagement, are a few of the examples.
Define your USP (Unique selling proposition)
I am pretty sure you are not the only one in the market. You are sure to have competitions. Say for example; you own a software development company, developed and designed a product recently, in health care, now you are looking to market it but the competition is endless. Now that similar products are already available in the market, why should people buy yours? What makes you better or unique? This is where your USP comes into play. Have a unique selling point so that people can prefer your product over your competitors’. Prove your worth, I know it ain’t easy but necessary if you are to survive and succeed.
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Map out content ideas and digital platforms
Nope, you cannot run a content marketing campaign without quality content. See market trends for the latest and viral content ideas. You can create content from scratch such as eBooks, infographics, videos, gifs, social media posts, podcasts, etc the options are endless or repurpose the previous content, either way, you need to have a content calendar. Fill out your content calendar with the day, and date it is supposed to go live. Now, you have your content all mapped out, it is time to decide on the digital platforms. Popular online platforms include but are not limited to social media platforms such as Facebook, Twitter, Pinterest, even your own website can come in handy for content promotion.
Have a dedicated team
Most of the time businesses focus more on the content and less on the ones who are producing it. Content is important but so is the content marketing team. Many would think that a content marketing team would only need a content writer but that’s not true. Apart from a content writer, the team needs a strategist, email marketer, social media manager, designer, editor, SEO specialist, and marketing research analyst. Well, obviously, it would vary from company to company but to get better results a diverse team should be preferred.
Distribute content wisely
Now that you have your content all planned out and the team is ready to run that campaign, it’s finally time to decide on the content distribution. More than 86 million blog posts are published on WordPress each month. So think wisely and creatively! Are you going to publish the same post on all social channels or tweak it a little bit? Will you be targeting groups and forums? Industry publications? What about them? Distributing content may sound easy but distributing it in the right way can be challenging. Finding the right hashtags and keywords can make or break your campaign. So choose wisely!
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Last but not the least;
Keep an eye on analytics and results
This final step tells us about the success of your campaign which is crucial for your content marketing strategy. Keep an eye on your content marketing results so that you can better optimize your budget and content accordingly. Metrics such as traffic, ROI, bounce rate, conversation rate, avg. time spent on a page, leads, and social engagements and inquiries can help you keep track of the overall performance of your campaign and should not be ignored. Because at the end of the day, you don’t want to waste your time and money.