Top 7 Advantages of Marketing with Printed Postcards
Currently, digital marketing has taken over the advertising platform in the business. Most companies and small-scale business owners have taken up the more advanced technological platform. It can be done through social media, televisions, or more tangible means like business cards and printed postcards.
Printed Postcards help a business market itself to a larger audience. This is because postcards are used by people all over the world and if one manages to have his or her business printed in these cards, it means that it will be circulated to various places.
Postcard marketing is when a business prints customized postcards that have its business information written on them. They then mail these cards to different people that fall within the category of their target audience.
Top 7 advantages of using Postcards
Postcards make a great marketing strategy when used correctly. The following are a few benefits;
#1. They are inexpensive
Postcard marketing is one of the most affordable marketing strategies in business. It costs a lot less than sending letters. All you have to do is have a mailing list and send them by direct mail. Postcards are passed from one person to another and therefore you do not have to keep reprinting all the time. You also don’t have to spend a lot of money on marketing agencies for this.
#2. Postcards attract customers
Everybody loves pretty things. That is why some people collect things for their personal collection for their beauty and not because they have any particular use for them. Postcards are colorful and inviting which makes people buy them just for their beauty and attractiveness. If your postcards are pretty, you are sorted. They are also sold for only a penny each in stores and this encourages people to buy them without complaining.
#3. Postcards can be launched quickly
Getting this strategy up and running does not take too long. Unlike most marketing campaigns, postcards do not need too much planning. Graphic designers can get your designs ready in a short time and printing them out is a quick process. Coming up with a design that best suits you and your business is not hard at all. This is because you already know what you want to communicate.
#4. Postcards Work for any Business
There is no limit or category of businesses that are more suitable for postcard advertising than others. Every type of business can customize its own postcards and get the same results as any other business. As long as you have a good graphic designer and you have a creative mind, postcards will work for you. Also, make sure that you have a well laid out plan on how you intend to make the postcards work. Everything else tends to work itself out.
#5. They give extremely fast results
Since they are quite popular among people, they are read frequently and more people get exposed to your business information. They are always passed on as gifts while other people just collect them for their personal use, when this happens; your business gets the exposure it requires. When you use a mailing list, you usually have that target audience that you go for, this means that the cards do not go through a long channel before they get to whoever they are intended for.
#6. They are a great boost against competitors
It is always a good idea to have a certain edge over your competitors. The only way you can win is to do things that are completely different from what everyone else is doing, especially when it involves marketing your brand since you are all targeting the same customers. Currently, most businesses prefer to advertise their business on social media or mass platforms like televisions. Going your own way puts you ahead, and since most people do not really value the importance of using the customized postcards to market them, you will be at an advantage.
#7. It is Customer Friendly
Some people have no access to televisions or the internet. There are people who do not even know what social media is. In other places, electricity is a technology they have no access to. In such places, the common digital advertising methods will not work. However, reading material is everywhere. When these people go to the stores, they will find the postcards and you will have reached an audience that many other businesses will have neglected.
In conclusion, printed postcards are a genius method to market your business. They are versatile and they do not put too much strain on the business. It is an easy-to-do marketing strategy that most businesses tend to ignore. They make your business known by the least ranking people in society and that is a very beneficial untapped target audience that every business should strive to acquire.