Marketing Channel

Online marketing is essential to businesses today.  Regardless of the type of business you have, people expect you to have an online presence.  Even if your business is offline, prospects hope to find you online.  In the age of mobile devices, people are more likely to search online for your business.

What type of online marketing is best for your business? There are a variety of outlets and channels for marketing online today but all may not all are viable for you.  Here we will outline the most popular forms of marketing online today.

Search Engine Optimization (SEO)

You must make it easier for your potential patrons to find you.  There are thousands of companies and websites out there to compete with.  This is where the power of SEO comes in.

Contrary to what many believe, SEO is not about cramming keywords into a bunch of articles or blogs.  That method stopped being effective over a decade ago and has since become obsolete.  Search engines have since become much more sophisticated. Now SEO requires real informative content that users can rely on.

You also need to find the most searched keywords and links related to your topic and include them in your article or blog. A good SEO consulting firm can help with creating quality content.

Content Marketing

Content Marketing Creating unique content for your site can be part of your SEO strategy.  Content may include articles, blogs, infographics, audio, and video material. These various types of marketing are used to accomplish different objectives.  It is crucial to utilize the types of content that are likely to satisfy the goals and objectives of your prospects.

Social Media Marketing

Most business owners are not particularly thrilled with the concept of social media marketing.  However, it is foolish to abandon this marketing in these changing times.  A significant percentage of your potential patrons use social media.  They may be spread out across Facebook, Instagram, Twitter, or any other social media outlet. It is wise to be there also.

Email Marketing

Email marketing is still alive and well.  It is actually the bedrock of online marketing.  Building an email list gives you the power to reach out to your prospects directly to present special offers.  Limited-time promotions will entice potential patrons to take action during a specified time.

Pay-Per-Click Marketing

Pay-Per-Click (PPC) campaigns are not as popular as they were just a decade ago. However, if you own a local business, a Google Adwords or similar PPC campaign is just what you need. When prospects seek out local businesses in your sector, your advertising will appear at the top of the search results page.  This will increase the likelihood of being found by potential customers or clients.


As you can see, there are a variety of channels to use when marketing online. Now that you have a better understanding of how these outlets work, you can better decide what is best for you. Your strategy should contain every type of marketing you feel will be useful.