Ways that Business Intelligence Helps Telecommunications Providers

About 2.5 quintillion bytes of data are generated daily via voice telephone calls, images, text, and video.

However, most telecommunication companies are not flexible enough to leverage and optimize this information with business intelligence.

BI in telecom industry aids in the conversion of random data into workable ideas. With these ideas, businesses can make spending decisions and evaluate user behavior and in-demand products.

The BI collects every data and recommends solutions through graphs and dashboards. And as the user, you have total control of how much information is displayed and in what format.

Benefits of Business Intelligence

As more companies continue to buy new domains and increase their service offers, the demand for business intelligence is constantly on a growth path. 

With the data from BI, companies can:

  • Improve the quality of their service,
  • Define their expense paths,
  • Avoid unnecessary losses,
  • Generate a comprehensive proposition for users, and
  • Regulate the activities of a maintenance group.

Now, let’s see 5 ways Broscorp’s BI for telecom platforms can help providers optimize their data.


Benefits of using business intelligence for telecommunications

There are numerous perks of business intelligence in telecommunication industry. Let’s discuss these five benefits below:

You get relevant data.

From the data on a business intelligence control panel, you determine latent network issues or trends.

Let’s say you have a call center director who wants to draw up a roster. He will want to know how many call reps to schedule at every time of the day. The data from the BI will provide information on how many calls were received per hour and help him make an informed decision.

Also, with predictive analytics, he can project the expected amount of calls and know how many call reps to put on duty.

The data on the dashboards also shows links to seemingly unrelated data and long-term trends.

Clearness of data to improve efficiency.

Telecom business intelligence gives you a clear and comprehensive representation, all on your control panel.

Telecoms provide various services. But they remain in control of their business and infrastructure operations, with the organized data from BI.

These data are sourced from different locations, but they are all collected and shown on the dashboard. This saves time, especially as there is much information to handle, allowing fast policymaking.

Instantaneous data and alerts.

Operational BI for telecom helps you determine your service dependability and accessibility indicators. So, you can immediately resolve user complaints as they come.

The predictive version installed on the control panel also allows anticipating these demands. For example, if more users’ at a particular location stream videos at an exact period, you may want to strengthen the network in those locations. This dramatically grows customer gratification and loyalty.

It also offers a control panel for a maintenance team. So they can observe, predict, and fix potential challenges.

It reveals potential ventures.

There are always valued ventures to explore in the telecommunication business. And the BI control panels provide enough information to see such hidden insights.

  • Is there a service you can provide in greater demand during the winter?
  • Is there a period of increased customer complaints?
  • When do you see a spike in demand for a specific service?

Considering the quantity of data you have with business intelligence in telecommunication field, there will always be new ventures or ideas that you can explore to provide value.

Customer satisfaction.

The telecommunication business is fiercely competitive!

To ensure and grow your position in the market, keep existing users satisfied while advertising for new ones. So, businesses may predict users’ demands and develop tailored solutions to ensure user loyalty.

With the application of business intelligence in telecommunication, businesses can pay attention to users’ complaints and respond to overlooked feedback.

So, summarily with BI in telecom industry, you will remain flexible in the ever-evolving market, reach better decisions, define and structure operations, increase customer loyalty, and ultimately increase revenue.

Customized Solution Development by Broscorp

Broscorp provides tailored, user-friendly software to get businesses to their desired goal.

We have comprehensive, hands-on knowledge in telecommunication software development on:

  • Telecom Real-Time Network Analytics;
  • Telecom network performance monitoring; 
  • Billing and Provisioning System.

Learn more about the various services we provide at the Broscop Company with broad experience in bespoke telecom software development.