TikTok Statistics

One best social media app available in many markets around the world. It offers hundreds and thousands of editing features to create eye-killer videos. TikTok is currently considered one of the most popular social media platforms in the digital marketing world, especially with the younger audiences and Gen Z users.

In August 2018, TikTok merged with Musical.ly, and its primary goal is to enable users to create and post short video clips, dancing videos, and hashtag challenges.

Most of the marketers now start using TikTok for brand promotion and increase their sales among the target market. In fact, TikTok offers different features to create highly engaging videos and is incredibly popular on the platform.

One important strategy you need to understand before starting your journey into this platform is statistics. Gathering information about the app’s impact on business and how marketers can use TikTok and increase their revenue. It will help you to quickly access the platform and promote your best videos that outrank your competitors.

In this article, we’ve noticed 15 must-know statistics and some other interesting information that will help to generate revenue within a short span.

Some Common Statistics And Facts About TikTok: 

Usage of TikTok is rising day by day, and TikTok had a consistent growth rate during its launch. There are several reasons for the app’s success. Here are some common stats,

1. 50% Of TikTok Users Are In U.S

TikTok is now available in most countries worldwide. In the U.S., half of the people use TikTok, and those are aged between 18 to 34 years. So, when your target location is the U.S., TikTok is the best platform to reach them by creating niche content.

2. TikTok Has 800 Million User Base Globally

The TikTok user base is growing rapidly, and it has now reached 800 million active users around the world. According to the statistics, the app had 500 million people in 2019. It is frequently increased within two years.

Therefore, when you want to reach your brand to the potential audiences, you can use TikTok and receive millions of followers to your account.

3. Seventh Most Used Social Media App 

There are lots of online applications available in the market to create and share your videos. TikTok is one of the most downloaded apps, and it got seventh place in 2021. Facebook, with over 2.7 billion users, took the first place. And, other social media platforms such as YouTube, Whatsapp, and Instagram, with 2.3 billion users, 2 billion users, and 1.2 billion users, got the next places.

Video Statistics Of TikTok: 

As a social media platform, TikTok is so far among millennials and youngsters because of the short and entertaining videos. Many people try to show their creative skills through unique video content. As a business owner, you can receive likes on TikTok videos by posting informative content that creates interest for each audience.

Here are some interesting statistics about TikTok videos, which help to create your own videos.

4. 1 Million Video Views

TikTok has a dynamic video design and easy to navigate interface. So, TikTok users can quickly engage to create entertaining videos of themselves. TikTok videos are up to 15 to 60 seconds. Due to its short-form video content, people take a lot of interest in watching videos repeatedly.

When it comes to how many videos are watched on TikTok, more than 1 million videos were viewed by the user every day in 2018. Hence, if your video is more innovative, you can generate high engagement and revenue through TikTok videos.

5. 547.1 Million Views In 2020

According to the data, Bella Porch’s one of the songs gathered 547.1 million video views and 45 million likes. The second highest number of views is 76 million that was created by Nathan Apacoda.

6. 68% Of TikTok Users Watch Someone’s Videos  

A study noticed that 90% of TikTok users access the app on a daily basis. Alo only 32% of people create and post videos on TikTok, and another 68% of TikTok users watch other users’ content. It is one of the big advantages to establish your brand presence among potential audiences by creating highly watchable content.

Like other social media platforms, TikTok offers different engagement options to each of your videos, such as people who like, share, and comment on your videos. So, people hit more likes, comment, and share your videos to their friends and followers if they’re attracted.

TikTok Financial Statistics: 

If you want to achieve more success in a very short period, you need to know the revenue and financial status of the platform you work for. The following financial report will get you to gain more revenue for your business.

7. TikTok Gain 142 Million Dollar In 2020 

In 2022 December, TikTok generated $142 million from its ad sales and in-app purchases. Afterward, TikTok’s income is rising continuously. For instance,

In April 2020 – $78 million

In July 2020 – $102.5 million

In October 2020 – $155 million

8. TikTok – Highest Grossing App

With a huge number of advertising features, TikTok is one of the biggest earning apps world wide. In 2020, TikTok will make $540 million and the second highest app is Tinder with $513 million, and the third biggest revenue app is YouTube with $478 million.

Remember that TikTok provides lots and lots of opportunities for every individual and advertiser to promote their valuable content to loyal audiences, build brand awareness, increase business growth and generate revenue.

9. 24% Of TikTok In App Purchase Comes From Americans

According to the data of 2019, TikTok’s largest markets are China and India in terms of app users and downloads. And U.S. users spend their time on brand promotions and in-app purchases. When it comes to Americans, 24% of Tik Tok in app purchases come from them.

Statistics For Business: 

TikTok for business plays a significant role in the app, which brings more features for every business account to achieve incredible success and amazing brand reach. If you’re a business owner looking to start your business on TikTok, the following statistics will help you.

10. Top 10 TikTok Videos Created By Business Accounts 

When you open the TikTok For You page, you can see most of the videos are brand videos. These are created by popular brands and business accounts. Most TikTok business accounts promote their upcoming events and create interest among people to watch their content regularly.

11. 63% Of Click Through Rate

In TikTok, the first few seconds of your video decide your video engagement and how well your content attracts people. Regarding the data, 63% of TikTok ads with a high click through rate show their brand message at the beginning of the video.

With the right marketing strategy, you can show your brand to huge audiences and get massive reach and growth.

TikTok Advertising Statistics: 

Advertising is one of the best ways to present your brand to loyal followers and get more revenue from your brand.

12. Five Types Of Advertisements

TikTok offers five different types of advertisements for users to expand their business reach to millions of audiences. Here are the different types of TikTok ads:

  • In feed native ads
  • Top View ads
  • Branded hashtag
  • Brand takeover ads
  • Branded effects / lenses

If you want to increase your brand revenue, you can use TikTok ads and get effective user engagement, brand awareness, generate sales, and drive traffic to your website.

13. Brand Takeover Ads Get Million Impressions

TikTok brand takeover ads appear immediately when the user opens the app. It is a full screen video that delivers mass awareness and increases direct sales. If you place your brand message perfectly in front of your target customer, you can achieve more success. Because a brand takeover ad gives guaranteed results and millions of impressions.

14. TikTok Has Highest Engagement Rate Per Post 

TikTok is all about entertaining and viral content, and a strong engagement rate is important to go viral on the platform. According to influencer marketing hub, TikTok videos gain the highest engagement rate than other social networks.

So, TikTok is the best choice for every content creator to uplift your creative skills and become a popular celebrity on TikTok.

15. E-commerce Feature On TikTok 

Marketing on TikTok is frequently growing; TikTok also allows eCommerce to browse different products and services. This feature is usually a smaller and mobile version, which enables brands, companies, and businesses to enhance their brand awareness and online presence.


TikTok is the fastest evolving social media platform in the marketing world. With unlimited opportunities and video creation features, it is more and more popular among younger generation users.

But it’s not just a great place of entertainment for people. It is a perfect destination for all users, especially those who want to promote their content in the form of short videos. If you understand all these important statistics and make your content relevant to your target market, you can definitely reach your goal and bring more success!

Author Bio: 

Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!