TikTok Marketing

TikTok gained 2 billion downloads with 852 million monthly active users. The statistics show people’s interest in TikTok. When TikTok came into the audience’s usage, most people thought it was just an application for making lip-syncing videos. Later, with exciting features, TikTok became an excellent platform for marketers to gain the audience’s attention.

Creators and businesses are on the line to build their online presence on TikTok. The daily average time spent on TikTok by a single user is 52 minutes. So, prepare your content with a funny and creative nature which has huge potential to gain engaging followers to your TikTok account.

TikTok has tons of celebrities, brands, influencers, and content creators. Take them as an inspiration and follow the below points that go trending on TikTok to gain audience engagement.

The Basics

The TikTok algorithm works only if your content is interesting. TikTok provides a length of 15 to 60 seconds to make videos. Utilize it with great content and grab the audience’s attention towards your account.

In the beginning, your video will appear to be only a small batch. But as the quality of content increases with audience engagement, the algorithm makes your video display on the For You page.

Let’s get started with the powerful ideas to create audience engagement for your TikTok account.

#1. Catch Audiences From The Beginning

The word TikTok will never run out of the audience’s mind because of the engaging content. When the TikTok users open the application, it lands them on the For You page, displaying never-ending videos. The specialty of this FYP is that you can get new videos on your page without following anyone.

The only way to capture the audience’s attention is by displaying videos on the For You page. Hold on to the audience’s interest by delivering wealthy content from the beginning itself. Use catchy songs with engaging titles and give actual content to create trust among your followers. Keep your audience on your video for the first three seconds, which will be added as a view count.

Remember that the competition is among millions of videos which is a challenge to drive those videos. Rank on the top with engaging content and engage audiences with your content.

#2. Be Authentic To Create A Community

If you want to achieve success on TikTok, be an authentic person by delivering original content to your audiences. Authenticity is the recent word that you heard the most on TikTok or any other social media platform. Being authentic on TikTok only helps you to build a strong relationship with your audiences.

Never push your audiences to increase your sales conversion. Think about making your content fun and creative to express your brand strategy indirectly. It will be better to create accurate content if you know your ideal audiences and customers. 

Another important way to create a community is to show your presence by spending time on TikTok. You can browse videos to see how other TikTokers utilize this platform or interact with your audiences to create trust. Gather a fan base only through your unique content because it helps to gain popularity for your brand in the future.

#3. Share Stories And Tell The Value

There are different ways on TikTok to create engaging content. But when you look for a specific suggestion, sharing a story about your personal experience or teaching audiences something new adds value to your TikTok account. Like Instagram, sharing value leads to the growth of your account on TikTok.

According to the TikTok algorithm, you will get a bonus point when adding educational content or giving value to the video. 

If you watch the most successful TikTok accounts, their videos will show how to use their products or services. Most brands and businesses are using this tutorial-style content to increase engagement rate. The education strategy is one of the successful concepts to gain TikTok video views and bring audiences to purchase your product. 

All the brands and businesses can tell success stories about their personal experience, which builds trust with their followers. If you run a small business, you can tell your audiences about the entrepreneurship journey that can help your audience’s personal life.

#4. Share User-Generated Content

Publishing user-generated content on your TikTok page is the most valuable marketing strategy to gain success. The UGC content drives higher engagement than your usual content. If you are a brand and not a creator, encourage your community with a fan base to share videos using your product or services.

The engagement rate goes high when you share videos from your fan base. Those videos stand on your audience’s mind and create a strong trust that may intend them to purchase your product. Increase sales with UGC content without pushing your audiences. 

People will usually believe in the third person using your product more than yours. So the audience shows interest in watching your video and increasing revenue for your business with the help of UGC videos. Gain a larger fan base with the actual content of your potential customers.

#5. Use Trending Songs

TikTok is full of trends with popular music, videos, or soundtrack. A small and simple tactic to get success on TikTok is by using the trending songs to your content. The For You page displays videos with different themes. Track the FYP regularly to find the famous songs and feature your content at the top by using popular soundtracks.

Remember that the trends on TikTok keep on changing daily or weekly. So watch the FYP regularly and know the trending music. When you hear the same tune more than twice, then it shows that the particular music is on the trend. Use the same song on your content to get a chance of viewing it on the FYP by the TikTok algorithm.

To use the music in your future content, you can save it by adding it to your favorites. To add the song to your favorite list, click at the top of the song. There will be a bookmark with an add to favorites option. Use it in the future and gain audiences.

#6. Stuff Trending Hashtags

The best way to discover you by your target audiences is by using the perfect hashtags on your content. You can add hashtags only on your captions. But TikTok limits you with 100 characters in your caption area. So be specific while adding hashtags to your videos.

Use hashtags with the combination of general and your niche hashtags to improve the engagement rate for your account. For example, if you make a travel video, you can include generic hashtags like #tiktoktravel and add specific niche hashtags like #travelcouple or #travelthrowback to bring audience engagement.

#7. Repurpose Your Content

Don’t panic if you are not in a position to make fresh content. In fact, you can reuse your existing content, which will be an excellent strategy to bring out your own style on TikTok. 

Invest your time and effort in looking at your existing content either in your blog or other social media sites. Note down the important and attractive content to prepare a video on the same to engage audiences. Pay attention to TikTok as like other marketing channels by providing consistent content.

It will be inspiring if you repurpose your content with multiple video series on TikTok that create engagement.

#8. Post Frequently

Your visibility on TikTok rises if you post content regularly. But keep in mind that you have to deliver high-quality content to your audiences to create engagement for your profile. Post two contents in a day to gather audiences or if it is not possible, publish one quality content in a day to show your presence and creativity to audiences.

Follow the trends, and no worries if you aren’t perfect at the beginning. Practice makes you perfect. It takes some time to get your videos visible to new audiences. So, publish plenty of videos on your TikTok page and bring audiences to your account through interactions.

Wrapping Up

TikTok is the right choice to bring out your creativity and connect with different users to create massive engagement. The virality for your account comes slowly, so be patient. Make your effort in bringing engaging and consistent content to gather a community.

The eight engaging tips in this article gives you an idea about TikTok marketing and its strategies to enhance the engagement rate. 

Use TikTok as an engaging medium and attain success with audience engagement!

Author Bio: 

Anne Joseph is a passionate social media writer working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.