Guest Post – 5 Essential Social Media Tips to Help Win Customers
This is the century of technological revolutions. The average time span in each invention has reduced considerably when compared to the last century. Each invention has its significance, but the world was genuinely revolutionized by the invention of the internet and the world wide web in the late 20th century. The contributions internet has made into each person’s life around the world are just uncountable.
While the internet is stacked up with countless services and productive stuff, it is also the place of social media. Social media is a game changer. It is an all-in-one package. There is a reason social media is one of the most popular things on the internet. It offers a wide range of activities for all. It’s mainly used for entertainment, but it also is quite useful for informational, educational, productive and creative stuff. This is the reason it is used by people from all walks of life.
As it is used by people around the world, resulting in massive traffics, social media is the favorite spot of marketers. Marketing at social media is a different strategy altogether. If you are not experienced, there is a good chance you may not get the required results. It gets kind of hard to make customers buy from you. Well, if you are having trouble in online marketing, we have come up with some tips to make those customers stick to you.
#1. Be Accessible
In the real markets, when customers want to buy something, they need someone to listen to them for the questions they may have about it. A customer won’t buy a product unless his queries about it have all been cleared. Otherwise, he will only buy from someone else.
There is a similar case with social media. When marketers advertise their product online, potential customers (those customers who are willing to buy a product) comment on it or contact you in chat, asking about some specific product details. You need to be responsive and answer to each one of them, no matter how many queries you got. People tend to buy stuff when they are given attention at the personal level.
#2. Be Their Favourite
Social media marketing, contrary to popular belief, is a tedious job. You need consistent effort to do it right. One of the marketing strategies is to make the product attractive and likable. Marketers add a bit of fun or surprise factor to their products. The most straightforward example of this, many snacks for kids give away a small toy with them to make children curious about what’s inside it.
Online marketers can do this by doing lucky draws and announcing promotions along with their products.
#3. Add Extras
The extras I’m about to tell, though regarded as something more than needed, they sure are significant. Competition is everywhere. Everyone wants to sell its product. So, it is the requirement of a brand to stand out from others.
When posting your online advertisement, post visuals like vectors graphics and videos of the product. They give the customer a better sense of the product.
#4. Get Assisted
We talked above about making the product likable. Well, if you are having trouble doing it, do it through someone else.
The online world is full of social media influencers. They have become a celebrity just by their online content. People love and follow them. And people like the products featured by them. Pay them to advertise your brand or product.
If you cannot afford the rates of these celebrities, find people who can gain followers on Instagram fast and Sponsor them to do advertisements or do promotions, your customers will boost considerably.
#5. Customers, Your Marketers
When someone tells someone else about a product, unknowingly he is marketing the product. This process, with the clever strategy, can be boosted up significantly.
For example, many fashion brands ask their customers to post a selfie on social networks, wearing their stuff and by this, they will get a chance to be featured on the brand’s account. While many people post their selfies, each one of them is spreading the word to its friend list about the brand.
Social media marketing is an authentic way of selling your products, but it has its perks. To overcome competition and attract customers, you need to be consistent and better in every way than your competitors.