SEO Do’s And Don’ts For Home Care Agencies
There are countless people out there who are in need of home care. For this reason, agencies exist to connect them with the right help. One huge problem is that many of these firms have no idea how to increase their visibility and climb search engine results, which means no one knows they exist and at some point they fail. If you own this type of business and you want to make your company more popular than ever, it would be wise to pay close attention to the following advice.
DO try your best to increase the speed of your site. One thing that people lack these days is patience. If it takes someone more than 5-7 minutes to access the information on your site, it is very likely they will leave and look for what they need elsewhere. This may seem trivial, especially since the quality of your company may be top-notch, but that is how things work. The faster the better. If you are unsure of whether you site loads quickly enough, there are tools you can use to test it out.
DON’T use lots of Flash on your site. This is important for two reasons. The first is the fact that search engine bots cannot read page elements that contain Flash. This means that anything you create using this will be bypassed when crawlers are looking at your site. In addition to this, using Flash requires an additional download and some users may not be keen on this idea.
DO sign up for social media sites. This is a good way to increase visibility, especially if you keep your page current. If you do not have a lot of time to devote to social media, you need to find someone who can handle accounts on your behalf. This is not something that can be skipped; nearly everyone is on social sites these days.
In addition to signing up, you should add social sharing buttons to all of the pages of your site. Google and other search engines are quite fond of businesses that take social media seriously.
DON’T use unoriginal content. It is common to come across home care agencies that have content on their websites that is strikingly similar to others. In some cases, it because they have used a template that was pre-filled with certain content. This is a big mistake in this industry since your goal should be to show others why getting services from you is better than doing business with the competition. Copied content is certainly not the way to do this.
DO place some positive reviews on the pages of your site. Not only will this show those who arrive that you have people who think favorably of your company, but there is a big chance there will be some keywords used in these posts. As a result, you will have your site boosted without having to pay anything extra. If you are a struggling agency or one that is up-and-coming, the opportunity to save money is always a positive thing.
DON’T hire a rogue agency to help you. There are some firms that will make promises about making your a superstar and guaranteeing you a place on the first page. This is not realistic at all. In fact, there is no way for anyone to make a promise of that magnitude and follow through with it.
You should also beware of companies that use black hat techniques in order to boost your ranking. These activities include keyword stuffing and cloaking. If your site is found to be doing this, you may get banned by search engines; potential clients will never be able to find you then.
DO pay attention to what techniques do well and which do not. There are so many companies that spend countless hours continuously using strategies that are not very effective.Use analytics tools to determine any changes that need to be made. This will give you the opportunity to put more effort into things that are doing well and stop focusing on those that are not.
DON’T guess when it comes to using the correct keywords. There is actually a science when it comes to deciding which keywords to use. head over to Google and put in the term “keyword generation tool.” This will lead you to sites that help business owners come up with the right words to use on their sites. The best thing is that most of them are free and they will make a world of difference when it comes to creating great content.
DO use keywords in a natural way. This means that you need to be careful about using too many of them, or not using enough. If you do not use enough, the attention you are seeking from search engines and potential clients will be nonexistent. On the other hand, of you put so many keywords that it makes the content read funny, this will not be a positive thing either. Make sure that you find a way to strike a balance.
DON’T give up if it seems like it is taking longer than expected. Some people start using SEO techniques and quit right away of they do not get any results. This is a huge misstep since it is common for it to take a while to see any changes. Whether you perform SEO on your own or you pay someone else to do your Seo for home care agencies, you will need to have patience. there is no way to get around that fact.
If you own and/or work at a home care agency and you are trying to gain more visibility, working on your company’s SEO would be the best course of action. In the event that this is not something that you are familiar with and you are worried about doing well, it would be a good idea to use all of the ideas that were presented here. This will certainly give your business the boost that it needs.