How to Create a Blog That Wins You Jobs

Join us as we look at all the ways you can leverage your blog to win jobs!

How to Leverage Your Blog For Career Success

Once you’ve established your blog, you have a few options for how you want to utilize it:

  • A place to publish your portfolio
  • A platform for establishing your Authority & Credibility
  • A replacement for your resume

These are by no means the only ways, nor are they entirely separate from one another. They are simply broad options and paths you can take to utilize your blog to its fullest potential. Of course, all of this begin with the best website hosting.

Once you have your blog setup, you can start publishing prior work, and creating new posts that showcase your knowledge and expertise. If you wish to make it a resume in and of itself, you can create a static page that lists out your experience and accomplishments.

You can make it interactive with links to your work as well, to stand out from the rest of the standard resumes businesses receive. Once you’ve established it, consider some of these strategies:

1. Use Your Blog to Convey Personality

A resume is a boring and lifeless document. It conveys your skills and experience, but nothing about you as a person. With customer service and team cohesiveness being more important than ever, your blog can be a great place to convey the things that make you unique.

Your personality will come through in your writing, and your expertise will be apparent in your posts and in-depth articles.

2. Businesses Need Bloggers

In today’s world, businesses need blogs. The benefits of blogging for business are everywhere. For example, B2B marketers that use blogs get 67% more leads than those who don’t. Having a blog is beneficial for customer service, SEO, and branding.

That’s why many businesses are looking for people and marketers who have experience blogging and know their way around a WordPress site. Hiring managers will be on the lookout for people with blogs to showcase this skill. Even if your blog isn’t your resume, it’s the perfect place to showcase your knowledge of the technology and practice.

3. Option : Go All In

If you want to ditch the resume entirely and substitute it with your blog, that’s a valid strategy that has worked for others in the past. In his post entitled “The Blog is the New Resume” Adam Darowski explains how Web 2.0 has helped shaped this new way of applying for jobs.

He talks about the lifeless nature of resumes, calling them a “vague bulleted list of accomplishments” and offers blogging as a better way to give the employer a detailed sales pitch on why they should be hired.

Darowski himself was hired by a company because of his blog. His hiring manager had this to say about it:

“While Adam’s cover letter and resume provided a telling introduction, his blog was the real page turner. I learned he thinks beyond the immediate problem, he self-motivates, he aggressively educates himself, he aggressively educates those around him, and he’s a Red Sox fan. I would have discovered some of this eventually from the interview, the references, and various other communications. But in the blog, it all became part of the first impression, helping him stand out from the crowd early on.”

As you can see, your blog can easily be paired with a cover letter in substitute of a full resume, or as something that supports it. Either way, it’s beneficial to have one to help you stand out from the crowd.

How have you used your blog to win job opportunities in the past? Let us know in the comments!