How Business Owners Can Create an Engaging Podcast
Many business owners are already aware of the benefits that a webinar can offer. Not only are these sessions excellent ways to interact with an online audience, but they are quite effective in terms of promoting a specific product or service. However, relatively few appreciate how a podcast can be equally advantageous. Unlike a webinar, a podcast is generally a one-way audio presentation that introduces a specific topic to a group of listeners. Still, they can be just as powerful in terms of client engagement and if you start off on the right track, there is no doubt that you will be able to increase your brand recognition across the digital boards. Let us take a look at some professional suggestions.
First Things First: The Basics
It is best to keep things simple when creating and curating your first podcast. The most important step is to brainstorm a topic that is both relevant and interesting to the listener. This could be how to use a new product, the benefits of a specific item or answering a list of frequently asked questions. Assuming that you have a clear notion of what the podcast will entail, you will then need to address issues such as:
- Including branding and/or artwork within the session.
- Recording audio files and encoding them in popular formats such as MP3 or WAV.
- Linking them to a site which hosts these types of files.
Once these steps have been completed, it is a good idea to incorporate them into an RSS feed. This will allow the recordings to be downloaded via popular media-sharing platforms such as iTunes as well as to be compatible with on-demand streaming services
How to Fine Tune Your Podcast
The good news is that entering a search phrase such as “How to start a podcast Shopify” into engines such as Google will provide you with a host of other suggestions. It is nonetheless important to review a handful of tips so that you can avoid common errors during the production phase.
Perhaps the most common error is failing to include engaging media content within the audio recording. This is often crucial in terms of cementing your brand identity and it is always a good idea if you happen to b discussing a difficult topic. High-quality images, a list of bullet points and user-friendly infographics are three common methods to consider.
Furthermore, keep the content interesting and avoid long-winded blocks of spoken text. Remember that the audience does not have the chance to interact with the speaker. This is why it is a good idea to split a podcast up into multiple segments if you are dealing with a lengthy topic. Speak in a clear voice that is easy to understand and never rush through a specific section.
On a final note, it is wise to listen to the recording before it is provided to the public. This enables you to “iron out” any discrepancies so that the ultimate presentation is executed with a flawless sense of efficiency.