AvaCare Medical Makes the Most of User Experience Design
When logging into their site, you can tell they care. The layout and design is pleasing to the eye, their products are separated into sensible categories and easy to find. There website’s design and check out process are seamless. I’m talking about AvaCare Medical, an online and brick and mortar medical supply store and an authorized retailer of Medline, Drive, McKesson, Cardinal Health, and other leading brands. AvaCare Medical’s new website will help to drive the sale of Cardinal Health products with revolutionary browsing capabilities.
The Importance of UX Design
UX (user experience), to sum it up, collects data from target audiences to tailor websites they often frequent to fit their needs for a smooth experience while browsing and buying online. It is how a person feels when interacting with websites, web applications, desktop software and any other form of human interaction with machines, both digital and tangible. Simply put, it is important because it works to fulfill the user’s needs. It promotes a positive experience that in turn keeps users loyal to your product and/or brand.
Knowing that the bulk of their customers are elderly, they know the importance of making online shopping, something of unfamiliar territory to their target audience, easy and headache free. With the revamping of their website in 2016, they offer the same amazing customer service and value that customers love and appreciate. “Our number one goal was to create a website that would bring the customer experience to a whole new level with detailed information and a clean, user-friendly design,” says Steven Zeldes, CEO of AvaCare Medical.
His business partner, Mark Bakst, COO of AvaCare goes on to say, “The new capabilities of our website, as well as our partnership with leading manufacturers, have allowed us to significantly raise growth expectations for our fiscal year. Consistently positive reviews from industry leaders have also contributed to confidence in the new website and rebranding.”
Some highlighted features of their user friendly website are:
- Guaranteed next day delivery: Orders placed before the designated cut-off time are guaranteed to ship out the same day and arrive the day after, a first in an industry where time is of essence.
- Price Match Guarantee: If any item is available online at a lower price, AvaCare Medical will match that price.
- Auto Reorder: Supplies such as incontinence products and gloves are often needed on a regular basis. AvaCare Medical’s Fresh Express auto reorder system saves customers unnecessary time and effort by doing the reordering for them.
- Senior Resources: AvaCare Medical’s Senior Resource page provides seniors with valuable resources for information and assistance.
“Our number one goal was to create a website that would bring the customer experience to a whole new level with detailed information and a clean, user-friendly design,” says Zeldes, and he and the rest of the company have achieved great success with their updated website, continuing to serve 48 states nationally, creating a loyal customer base with every click and purchase.