Guest Post – Actionable & Proven Dental Marketing Ideas
Marketing is the cornerstone for any business – big or small and of any type; in fact, it is quite essential for dental practices because they need to capture local area patients. For a dental practice to flourish and grow seamlessly in today’s exhaustive digital marketing landscape, it is important to supply wings to dental practice, so that it can attract new dental patients from around the region.
However, at the same time, dental practice must offer an attractive product at competitive pricing with quality services, which can enhance the quality of life of patients.
What is SWOT analysis or SWOT matrix?
When trying to identify how to proactively and smartly promote your dental practice, it is essential to conduct a SWOT analysis. However, in case, you’re not aware of such term, it’s essential to know about it.
So, what is it? It is a strategic planning tool that helps to identify strengths, weaknesses, opportunities, as well as threats. In fact, SWOT analysis can pay you rich dividends and take your practice to the next level of excellence.
- Strengths: What makes your dental practice unique from other dentists in your area? Identify every possible item that you take advantage of and beat your competitors. .
- Weaknesses: What are the biggest obstacles you are facing?
- Opportunities: What are the potential opportunities for growth?
- Threats: Are there any issues that may hamper your progress.
After establishing your idea; you need to identify which dental marketing ideas will help to market your practice in a seamless manner.
1 – Make use of Patient Referral Bonus Program
Losing a connection with your customers, patients, can be daunting. Today, one of the best ways to establish yourself in the niche is to offer something unique (in terms of products and services) to patients. All you need to do is to offer a broad referral bonus program; it would work as a motivation for patients. In other words, if a person recommends your practice, and if that friend comes to you, then the original referrer is rewarded with a bonus.
This is a great way to attract as many customers as you want. Such programs have their own apparent advantages and empower your dental practice as well. You can also reward employees to inspire them to improve your practice. No matter what type of dental services you are offering, Patient Referral Bonus Programs can make a huge difference.
2 – Determine Your Target customers
It’s not easy to establish healthy relationships, and build a fan base through your practices. That’s why, it is essential to focus on specific group. According to a survey, women make more dental buying decisions than men do. They make informed decisions for the overall health and well-being of their families. They want a reliable and comprehensive service.
Hence, you need to leverage this opportunity and try to attract more females. This will entice them and make your practice grow substantially. You can create a wide range of marketing collateral focusing on women. It’ll improve your practice as well as revenues. Without a doubt, it is a great way to connect with your audiences and improve your marketing approach.
3 – How To Beat Your Competitors and move ahead
When it comes to tactical dental marketing, it’s important to know and understand your market, analyse your competition as well as study your competitors. However, you must know that patients always want total comfort and convenience; hence, you need to focus on that; in other words, try to distinguish your dental practice from other.
One of the best ways is to hire a front desk team that can easily handle phone calls, entertain guests and attend your patients as well as answer them in a polite manner. It’s important that your staff is honest and uniquely explain everything. The point of this approach is to show off your personality, presence as well as maintain human touch!
4 – Focus on creating Sound Web Presence (digital marketing)
Today, it is more important than ever to have a web presence as well as positive reviews from patient. Hence, you should keenly focus on your website and keep it up to date all the time. You also need to make sure that your site widely appeals to females.
Make sure your website is technically strong, robust, versatile, well organised and has good navigation structure as well. Also make sure that you share and promote your content on social media channels in a dynamic manner.
Also, keep in mind that you use crisp images and detailed bio of the dentist with their team. If you have any sort of confusion or doubt, you can take reference from the most popular posts such as YEAH! Local. They have elaborated the ideas in a better way so that anyone can understand them and take the needed actions accordingly. This may put you in the best position to succeed!
5 – Take advantage of Community as well as neighbourhoods
Believe it or not, primary target audiences often consists of the neighbourhoods. Hence, it is vital that your dental practice have a positive image in and around the community. “It is all about increasing your exposure and credibility.”
If you can, you should create and distribute dental newsletters to improve your credibility and trust in the community. It will also brighten up your practice overtime. You should also make use of direct mails to attract customers. It doesn’t matter how far you’ve come; what matter is the experiences as well as connections you’ve made.
6 – Leverage Events (Holding an event is a great way to achieve success)
Holding an event is a great, reliable and efficient way to entice audiences and improve their overall experience. In other words, it is all about creating relationships, partnerships, share valuable information and bringing people together.
For better results, you should also include photo shoots; take the appropriate steps as well as free snacks and beverages to attract customers. This will go a long way and foster your dental practice at the same time.
In order to achieve success and keep things rolling in positive direction, it’s crucial that you maintain focus that gets you in that direction. Hence, use the above mentioned pointers and grow your dental practice in an unprecedented way. However, make sure you keep your head up, execute strategies thoroughly to get the desired yields.