Desk Technology

Around 61% of the marketers believe that generating high-quality leads is their biggest challenge and 68% of B2B professionals prioritize increasing the number of quality leads. Attracting prospects to various digital channels of a brand is one thing but converting those visitors into sales leads is a whole new story.

With a number of startups finding their way into mainstream businesses, the number of budding entrepreneurs has increased manifolds. These are progressive individuals who have presented their unique ideas to the masses and now working towards improvising them. Such individuals are also looking for better working spaces and have realized that one way to improve their office environment is through opting for the standing desk technology.

We present 5 unique tactics to improve lead generation for this particular technology:

Create a Unique Selling Proposition

There are a lot of customers who are unable to decide between the different options available in standing desks. It can be a daunting process for them to choose the perfect option which deserves their time and money. 96% of the first-time visitors to a website aren’t ready to buy yet so you need to provide them with a unique selling proposition to win over their trust. Targeting the customers with relevant content has the ability to yield 72% higher conversion rates.

Use Data to Make Informed Decisions

Let the data be your guide throughout the decision making process. When you will have all the numbers right there in front of you, your position and that of your competitors in the market will be quite clear. From tracking the number of leads to seeing the monthly or weekly conversion rates, you will have it all covered. Around 58% of the marketers believe that measuring the conversion rates and calculating the revenue generated serve to be the most useful metrics.

Utilize the Power of Videos

Needless to say that the human mind can process images and videos 60,000 times faster than text so providing the consumers with relevant videos will definitely bring in more genuine leads. Relying on YouTube will be more rewarding as compared to other domains of social media as it drives the most engaged traffic. Since Google is the owner of YouTube, the videos also get higher rankings in search engine results.

Add Social Media Sharing Options

Social media can be termed as the modern form of word-of-mouth marketing and has the ability to drive plenty of potential customers towards a particular brand. When you have created any content pertaining to standing desk technology, giving it more exposure through social media would be a futile idea. Global Web Index says that social media captures 30% of the online time, thus, organizations have upped their social media advertising budget from 13% to 20% since 2013.

Integrate Different Marketing Forms Together

It is said that success comes from experimenting with different tactics or combining them across different channels. To make people believe that you can provide them with the best standing desk, you must optimize the use of different resources available to you. Combine various digital marketing domains like social media, email marketing, and content marketing etc. and devise such a strategy which is based on the strengths of each one of them.

Creativity and some extra hard work are required to generate better leads for the standing desk technology. The marketers must realize that nurturing the leads is essential because only then they are able to increase the sales opportunities by 20%.