TikTok Advertisement: Filters, Effects, Audience and More
If you haven’t been counting, TikTok now services close to 690 million users monthly. That makes it the 6th most used social media in the world. And so, it may be time for your company to start advertising on it. If that is of interest to you, here is a little introduction to help you out.
How do TikTok Ads work?
TikTok is mostly specialized in short videos of 15 seconds. Its public is young and represents a somewhat different target than Facebook and Instagram. To be able to reach these individuals, you will need to look at as many videos on it as you can, before you start. The first thing you will notice, is how different the tone of the videos are. TikTok is a lot lighter than most other social media. For a company to take itself too seriously on it, would be a big mistake. TikTok users love to use filters and you should do the same, once you start advertising on it. There are also other effects which you will need to incorporate. Instead of going through them all in this article, here is a link for creating professional content on TikTok, which will help you get great results.
There are a variety of ads on TikTok, for businesses to choose from. They are: in-feed ads, brand takeover ads, top view ads, branded hashtags, as well as branded effect ads. The ones your company chooses, will highly depend on what you are looking to achieve on it. Just keep in mind that although all brands can technically advertise, some should have more interest than others to do so. The main element being that your company would want to reach a large audience. If that is the case, then you need to open up an account on TikTok right away.
Who uses TikTok?
When you advertise, on any platform, the first thing you need to do is to look into the data about its users. It is the only way that your marketing director will be able to create advertisement that is adapted for the public. The most important information relating to this social media is that over 50% of its users are below the age of 34. Almost half of those (24%) are between 18 and 24 years old. Therefore, if generation Z is your target, you will be hitting right at its core on TikTok. If not, then you may benefit from checking out other ones, such as Facebook, who caters to an older audience.
The second thing you need to known about TikTok users is that they are widely separated in all countries around the world. If your company does not sell on an international level, it may be more difficult to reach the precise target that you want. You can always try to refine your public, but TikTok is certainly best for large multinationals, nonetheless.
This can be an ultimate opportunity to drive more traffic to your website. In itself, that will definitely help you grow, as search engines will notice the movement, helping you gain ranks in their search results.