Videos are a powerful tool for capturing the attention of your viewers. You can use animations or create demos. If you are going to use demos, you need to do it well. For instance, if a certain product has a switch, start there.
If you are using a video, you need to keep it simple. Remember that most of your viewers are not experts on the product you are marketing. Thus, you must avoid going into the technicalities of using a certain product or device.
Another trick for using videos is to ensure that you reduce onscreen text. People who want to watch videos have no interest in reading the text. If you must use text, it should be at the bottom of your video, and you must avoid too much of it.
Additionally, if you will use video, use someone whom your viewers can relate. Using celebrities, for instance, makes your videos seem promotional. Use an ordinary guy, in fact, one of your employees would make the video seem authentic.
Find: 8 Ways to Get a Unique Content for Your Blog