SEO Power Tips

How is your law firm doing? Is it already successful with lots of clients receiving legal help regularly? Or can you and your staff use a few powerful tips to get the word out about your law firm? Whatever the answers to these questions, you may need to know that sending out traditional hard copy ads to your local communities is no longer the only way to get more clients to seek out legal help from your business.

Actually, because more and more people are searching online to find the legal resources that they need, you need to deploy an official site that lets people know everything about your existence, including where you are presently located. Also, once your site has been published online and the public can see what your firm specializes in, you can use these powerful search engine optimization (SEO) tips for getting your law firm ranking.

1. Make Use of In-house Marketing that Specializes in Meeting SEO rankings

If you want to get ahead of the competitors in your field, you need to make sure that you have the best SEO marketing campaign in the legal world. Even if you may be tempted to outsource these campaigns to a professional marketing team with minimal help from your staff, you need to know that top SEO ranking campaigns are can be created by professionals on the inside who have already acquired the skills, experience, and the expertise to create customized digital marketing that will suit your firm’s specific needs.

Also, because SEO ranking requirements and other related factors can change virtually anytime, you will have the right expertise available at all times to advise you on how to update your SEO ranking strategy easily when requirements and processes do change. Plus, an in-house SEO specialist can work directly with an agency that specializes in SEO for law firms. Thus, your in-house specialist can leverage the scalability of an agency to produce even greater results.

2. Only Post High Quality and Engaging Content on Your Site

Preparing a site to rank high on search engines may not be easy as some firms may think today, but there is a way that you can achieve the ranking that you are looking for. In order to be effective, however, the site that you publish must be filled with good engaging content that is useful to anyone who visits your site for legal information or advice on a particular topic.

Additionally, if you want to make sure that your site is always ranking well, the content that is created must be posted regularly to yield the best results. For instance, based on information that was recently published by marketing professionals who took a recent poll on these and other related topics, the content that users found was not only relatable but also met the particular needs and preferences of the prospective client who was looking for legal information. In short, your firm must be able to keep the content engaging, relatable, filled with good, accurate, and recent legal information based on your state’s laws.

3. Optimize for Voice Search

Based on information published by comScore, the search for information in the year 2020 will be performed by voice search. With these upcoming changes, business sites must be prepared to accommodate these voice searches with ease. For instance, your legal firm’s official site can only beat your competition when the voice phrases used can find your business. Similar to the way the search engine results page (SERP) finds your site with SEO phrases, the same concept will be used when your site has been optimized with a conversational style that is all-natural as opposed to using single keywords.

4. Create the Best Local Search Marketing Campaigns

You should also make sure your professional marketing team offers the best local search marketing campaigns. This is another powerful move that your firm can make. A local digital SEO campaign is one of the best ways to capture traffic in your local area. Google has made these types of campaigns much easier for law firms too since all your firm has to do is sign up for a Google My Business listing. Once these campaigns have been deployed effectively, the users can find your firm by using their mobile phones. Your Google My Business listing may also be used to improve your firm’s online reputation, especially when positive online reviews about your business can be written by clients who have used your services.

5. Create an SEO Marketing Campaign that Aims for “Position Zero”

Anytime a user asks Google a question that they need or want to know, Google may pull info from a site that has the relevant resources to respond with. Primarily, Google is looking for sites that have the answer the user is actually looking for. Once they find the data from their search, it can display what the user wants to know in an answer box or a featured snippet. This is one of the best ways to increase your firm’s ranking on SERPs since this response is placed above the #1 search results.

Simply stated, with a marketing campaign that aims for position zero, your site is actually visible to prospective clients in a ranking that is above the top #1 results. Therefore, when you are creating your own marketing campaigns, you should always post information that has precise and authoritative answers to a wide range of relevant questions.

6. Plan Ahead for the Marathon Marketing Campaign—Sprint Marketing Strategies Can Hurt Your Efforts

When you are devising your marketing campaigns to dominate the top of the search engines, you can develop a strategy that is meant to last for extended periods of time and not fizzle out with shortcuts that really do not work in the long run.

Actually, the plans that you make to rank high should be created for at least 1 to 2 years down the road. Even though Google and other major search engines can change its algorithms and requirements as frequently as they want, you should also have a balanced effective marketing campaign that explicitly focuses on where you want to be by a specific time in the future. For instance, you should always focus on the concepts that Google follows, like where is Google going in the next 2 years so that you will already be there on time.

7. Keep Your Site Optimized—Pay Attention to Every Detail

Every change that is made to your site must be made with optimization in mind. So, you need to pay close attention to the details of maintaining a completely optimized site. For instance, when you post images on your site, it is important that they are optimized (compressed in size to decrease the space required) in advance in order to boost your site’s speeds.


Following these tips above can get your law firm ranking high on search engines. This way, you can boost your firm’s visibility online and keep your site optimized for years to come.