Mobile App Development in 2023: Trends and Innovative Features to Be on the Lookout For
2023 is here and it is time to look into the possible app development trends that the world might witness this year. These trends will be helpful for developers and business owners in making more effective digital transformation decisions so we are listing some of the crucial ones in this blog. Have a look to know more.
The mobile app industry is very dynamic as it gets impacted by some predictable and unpredictable trends every now and then. And as there are millions of apps existing across the globe, the competition to survive and grow is massive as well. So, it can be beneficial if as an app developer, you can have some insights into what trends can impact the app development industry in the near future so you can plan your development strategy accordingly and tackle the market well.
In this blog, furthermore, we will cover some of the possible app development trends that might take over 2023. Knowing about these trends in advance will help you in targeting the preferred markets with plans that can generate better ROIs. So, stay with us until the end of this blog to have some amazing insights.
Far East & China to remain the largest mobile wallet market
A mobile app market report by PaymentsCarsandMobile.com predicts that the Far East & China region will have over 1.46 billion mobile wallets in use by the end of 2023. According to the data for 2020, 2021, and 2022, this region has maintained the lead as the region with the largest mobile wallet user network. Names like WeChat Pay and Alipay are the key players in the segment and are expected to maintain their position further in 2023 as well.
The expectations from Middle Eastern and African regions are also high seeing the rising popularity of mobile wallets across different parts of these regions. So, for mobile app developers, especially from the fintech industry, the golden opportunity is clearly visible to target this segment.
Low-code app development is rising
A Gartner report suggests that 2023, compared to 2022, can witness a rise of up to 19.6% in the total valuation of the low-code app development segment across the globe. The industry is expected to reach a total worth of $26.9 billion this year. As almost every business is now trying to come up with a digital transformation strategy and sees mobile apps as an opportunity, the demand to build apps faster is rising as well.
Another reason behind the growing popularity of low-code tools is the affordability and lack of resources. Low-code development tools allow the top app development companies with minimal features or basic requirements faster by automating the development part and testing parts of the app. This strategy saves time and investment of resources.
Rise of the Augmented Reality (AR)
Augmented reality (AR), a technology that mixes the fictional and actual world, is expected to rise in popularity in 2023. A Statista report says, in 2023, there will be approximately 1.4 billion AR active user devices worldwide. With the rising popularity of the technology, more and more opportunities will be created for app development organizations to target segments like education, healthcare, e-commerce, entertainment, social media, and more.
AR is also witnessing rising popularity due to the increase in accessibility of technologies like 5G which made it possible for even heavier visual elements to load faster in apps. So, the limitation of slow loading time due is getting eliminated as well. And now, when more people are interested in the metaverse too, AR being an important part of the technology is getting the push in parallel with the metaverse.
AI’s rising popularity in 2023
AI, since its origin, has constantly remained a hot topic but by the end of 2022, the technology has brought some new trends into existence which made some people anxious while others were curious. Trends like AI art, AI writing, and more are now rising in popularity and various popular tools like Mid journey and ChatGPT are seeing a rise in their userbase. For the mobile app market, AI is helping make apps safer by automating the cybersecurity part, improving the overall app performance by optimizing the devices better, automating the app testing part, helping developers research target markets better, and more.
Superapps are in the limelight
2023 is the year of superapps as well. Superapps are apps that offer plenty of different features in a single app and help users in replacing multiple apps with a single app. For example, WeChat is also a communication app but it also offers features like payments, booking transportation, games, video conferencing, and more. Paytm is another popular superapp that has dominated the Indian market for quite some time. The app helps users in making payments, transfer money between banks, chat with contacts, book tickets, buy gold, apply for loans, and more. In case you want to learn more about superapps and their benefits, you can contact top app development companies in India for better guidance.
So, these were some of the popular app development trends that we believe should influence the global market in 2023. However, for honorable mentions, we can also consider the rising popularity of outsourcing app development and how Web 3.0 looks like the future of all IT segments. These trends are certain to show their impact in 2023 but for now, clear statistics are yet to come so we will wait to discuss them. We recommend that you bookmark Socialnomics so it gets easier and faster for you to visit the website every time you need to read a new informative blog for the IT industry.