When you have been to a few exhibitions as an exhibitor, you soon realize that some are better than others when it comes to seeing a return on your investment. You can attend the same exhibitions a few years in a row and get mixed results from your marketing endeavors. If you are new to the world of marketing, you can get some excellent tips to steer you in the right direction from an article written by Joshua Conran.
First, you will need to work out what your customers want, and then how to get their attention!
Understanding The Needs Of Your Customer
Many customers attend exhibitions for two main reasons. The first one is to discover potential new suppliers for their industry, but secondly, it is to understand better the company that is supplying them. It is good for business to be able to put a face to a name, rather than only knowing someone via email or telephone.
It allows for a more personal relationship and is an excellent way to talk to your customers and understand both their wants and their needs. When you know what it is that they want, you can then make sure that you can supply it. All you need to do now is to get their attention ahead of all of your competitors!
Making Sure That You Stand Out From The Crowd
When it comes to attending exhibitions and trade shows to help move your business forward, you will also need to invest in an exhibition stand that will help you to get noticed. You can search the internet and see that there are many exhibition stands contractors & builders in the UK, so you will need to find a reputable one to commission your new stand.
You will have the benefit of their experience and expertise in making a variety of exhibition stands, and a good quality company will be able to help you create a design that is going to draw a crowd from afar. Using lights, video, music, and sound, you can draw people in close to let you give them your message. Ensure that you have friendly and knowledgeable members of staff attending your stand who are approachable and keen to make visitors both happy and comfortable.
Make Your Business Personal
You can use all of your tricks to get the attention of people from a distance and draw them in close, but what will make you memorable in their eyes is by creating an excellent first impression on them. It is no good have all the bells and whistles if there is no personality and you do not make an impact. You only have one chance to make a good first impression so make sure that all of your representatives are up to the task and can bring their “A” game with them.
By providing an affordable product or service, and also providing an excellent level of service to your customers, you will soon build a reputation that proceeds you, and you will find visitors flooding to come and see you when you attend exhibitions.