Well, managing your database is not just important; it is mandatory. Maintaining your database is vital as it enables you to store, categorize and handle multiple types of data in a single software system. It also helps to reduce functional cost. Without this management system, data would have to be scored, categorized and fetched manually, which would take much time. It would mean expenses for extra working hours.
Many things need to be done on a regular basis to make sure that your data center is functioning at the best of its capability. The first factor to focus on is security.
Security: IT threat is a real problem and is increasing day by day. A data breach does not just occur from the outside, but many organizations face significant security threats from inside too. That is why your first priority should be securing your database. You must consider both physical, infrastructural, natural (earthquake, hurricane) and technological (unauthorized access, human error) risks to your data. No matter what type of management system you are choosing, the first factor that you must ensure is the security of your data.
Functionality: The data analysis software that you are investing in must be able to meet your business requirements. The module should have the functionality to extract and filter data, insight and analysis feature, segmentation and modeling capabilities, automation, predictive strategy, campaign planning, return on investment (ROI) management.
Integration: The system has to integrate well with other software systems that you are already using. Either the integration can be done directly to specific software, or there can be an open source code that your system integrators can use.
Usability: You also need to consider how user-friendly this system is going to be. Whether you are going for a drag and drop execution or a more complex system, it should be easy to use for all the members of your IT team.
There is still the matter of hosting. While many companies go for a database that is entirely on-premise, others go the cloud way. You can choose the hybrid Cloud option for the best of both worlds. Make sure the system that you are going for has a cutting-edge visualization and reporting system so that you can view all your data in a highly detailed visual format. Do consider the cost and sustainability factors too. You can consult a database expert to understand which software would serve your requirement the best before you invest in one.
Sujain Thomas is a database expert who works with many reputed digital marketing firms. She emphasizes the implementation of database management practice to ensure that a business can leverage all the information it has to the best of its capability.