Marketing Courses

Online marketing lets businesses take advantage of different tools and methodologies to promote numerous products and services over the Internet. Successful digital marketing practices deliver positive results such as the enhanced potential in growth, a reduction of expenses, and better competitive advantage. Web marketing practices differ depending on factors such as specific business requirements. Effective advertising and marketing programs can help leverage customer relationship management (CRM) systems and consumer data. If you’re interested in learning more about online marketing, check out these five sites that offer free marketing courses:

HubSpot Academy

The HubSpot Academy offers a free course on inbound marketing. This certification program is a set of lessons that takes learners on a quick tour of inbound marketing practices. Learn how to initiate actionable inbound marketing strategies and implement those ideas to promote better business growth. The techniques you can learn from this course include:

  • Web content creation
  • Social media promotion
  • Site visitor conversion
  • Lead nurturing

It takes approximately three hours and 18 minutes to complete the entire course. Learners will know more about inbound marketing techniques, develop a deeper understanding of core inbound marketing tactics, and enhance skills for inbound marketing.

Once you’re done with the Inbound Marketing certification, you can explore the Academy for other courses that could help you in your career. HubSpot Academy covers a wide range of topics, from Inbound Sales to even business writing.

Facebook Blueprint

Facebook Blueprint educates businesses, entrepreneurs, and marketing personnel on using powerful marketing features from this social media portal. This online marketing program offers over 75 free online courses and more than six million course enrollments.

Topics in the program cater to a range of cases where you can use the tools provided by Facebook and Instagram to help bring online marketing success. Select the topic you want to master such as focusing your marketing strategies on Facebook or Instagram, attracting customers in these social media portals with video marketing, or proper communication with leads, prospects, and existing customers with Messenger.

The free Facebook marketing courses include:

  • Bring Your Business to Life with Stories
  • Get Started with Messenger for Your Business
  • Promoting Your Business From Your Facebook Page
  • Understand the Ad Policies for Content, Creative, and Targeting
  • Business Manager: Billing, Payments, and Tax Information

The time it takes to finish one course can take anywhere from approximately ten minutes to almost an hour. Course participants can gain official badges and certificates from two core competencies, them being Facebook Advertising and Facebook Planning.

Google Digital Garage

The Google Digital Garage aims to help firms and marketing folks in gaining the most in-demand skills required to grow businesses. Courses found in this digital marketing learning program revolves around three primary categories: Data and Tech, Digital Marketing, and Career Development.

Majority of the courses offered in Google’s Digital Garage are free. Several industry experts approved the lessons provided in the course outlines to help build top entrepreneurs, capable businesspeople, and skilled marketers.

Certification is available in the Fundamentals of Digital Marketing course. This set of lessons are for beginners to look at a comprehensive overview of the required skills and tools for successful online business and marketing strategies. Other courses and coaching sessions in the Google Digital Garage include:

  • Keep Your Family Safe Online with Internet Matters
  • Get a Business Online
  • How to Make Sure Customers Find You Online
  • Promoting a Business Through Online Advertising
  • Business Expansion to Other Countries

WordStream PPC University

The WordStream PPC University doesn’t offer certification unlike other online marketing courses, but this free online web marketing program helps professionals build their PPC (pay-per-click) and Internet marketing skills. Use the site’s provided webinars, whitepapers, and instructional videos to learn about web marketing and PPC campaigns. The course outline offers several free programs, including:

  • How to Set Up an AdWords Account
  • Six Steps to Creating a Brilliant Account Structure
  • Proper PPC Keyword Research
  • Optimizing Landing Pages
  • Lead and Sales Conversion Tracking

Lessons are in bite-sized chunks to help several marketers focus on specific topics as opposed to immediately learning about the bigger picture. Courses are allocated for the different levels of marketing expertise, from beginner to advanced.

Copyblogger Internet Marketing for Smart People

Copyblogger’s free course on Internet Marketing is for “Smart People” who wish to learn about digital marketing techniques through a series of systematic and straightforward lessons. The program helps online marketers with the “Copyblogger method” to create profitable online companies and web marketing campaigns for offline business models.

Copyblogger has a track record of being a leader in the digital marketing sector. The company’s experts pieced together their resources to form a comprehensive reference guide for interested businesspeople and Internet marketers.

Entrepreneurs, veteran businesspeople, and digital marketing personnel can learn several subject matters from these free online courses. Feed your mind with topics ranging from content marketing tips to converting visitors to paying customers. These free marketing courses are great for any Internet marketing skill level.