One of the most efficient methods of marketing your business is via the variety of social media platforms. If you’re wondering how to market your business via social media, if you’re stumped for ideas, or if you’d like tips on how to execute social marketing, then here’s a few strategies for you to consider.

Platforms for discussions and community

If you’d wish to create community while driving discussions, then it’s best to use a social platform for business owners who want to create intimate connections with their customers.

One of the great aspects of using a platform like this for social is that business owner can create dedicated business pages – these are a separate entity from individual profiles. What’s more, business owners can use their business pages to advertise, make announcements, and receive feedback (and ratings) from past and current customers.

Depending on the type of business being operated, some business owners use platforms like these as a means of creating community. Business owners like these have created community groups. People who are interested in participating in the group can join and connected with like-minded individuals. Best of all, the groups can be designated as open to the public, or they can be closely moderated to protect group member’s posts.

Photo marketing is hot and happening

The idea behind photo marketing is to share branding and messaging via photos. Many small and large businesses have figured out how to take advantage of the immediacy of posting photos to create narratives and engagement. There’s a huge sharing component among end-users on the platform, and the end-user demographics tend to fall primarily within the Millennial and Gen Z age range.

Use a platform to get the news out quickly

There are social marketing platforms for business brands that wish to get quick bursts of information out as lean and quickly as possible.

Platforms like these are perfect for businesses Internet marketing strategy that wish to make announcements, send out press releases, gain the media’s attention, and link to promotional materials, such as coupon and promo codes. They’re also wonderful platforms for recruitment and hiring.

Market and make money on video streaming platforms

Many of the larger companies have video streaming channels in place. This is because streaming platforms allow them to market their brands with efficiency while also offering an additional revenue stream.

Marketers enjoy connecting with consumers in this way, but they especially love generating streaming revenue. That’s right – when you publish video content on streaming platforms, then you get to share in the platform’s advertising revenue.

Of course, the more you publish and the more subscribers you generate, the more revenue income you’ll generate. So instead of paying for advertising in order to be noticed, you’ll have advertisers paying you! This is great news for cash-strapped businesses that need to generate attention quickly while also generating an additional income source.

Beyond the ability to generate more money for one’s marketing efforts, video content is the next wave. People prefer to engage with video content because it’s easier to consume on mobile devices.