Factors to Consider while Designing your Customised Business Cards
Factors to consider while designing your Customised Business Cards
A well-designed business card will make you and your business look professional. It will build trust and set you apart from the competition.
Even though we live in a digital world, exchanging business cards still is an important factor in networking. When you give someone a business card, you are telling them that you hope that, even though the conversation has ended, communication will continue in the future.
Let’s take a look at a few tips that can help you make your customized business card stand out in the right way and attract positive attention.
Custom Business Card Design Is All about First Impressions
It can be tempting to take the cheap route when designing your business card by using low quality paper stock. Some have even gone as far as attempting to print their own business cards. This approach falls into the “penny wise and pound foolish” category.
The look of your business card creates a first and lasting impression. The feel of quality card stock plays an important sensory role in recollection. A person may not remember what your card looked like, but they are likely to remember what it felt like in their hands if it is made of high-quality stock. Cheap card stock is forgettable, and it makes you and your business seem unprofessional.
The material that you use for your business card will vary based on the image that your business wants to convey. For example, a traditional company looking to send a message of stability, reliability, and a sense of history may use a substantial paper stock. Conversely, a technology company that’s looking to show that they are creative may use a unique material and may even create transparent business cards.
Keep Your Branding Consistent across All Mediums
For your business to be distinguishable from others, you need to create a recognizable brand. Your business cards help you do this. When creating business cards with branding in mind, you want to think beyond the logo. Your business cards should be a way of helping you create consistent identity for your business in the market.
Your online branding, including your website and social media, should merge with your physical identities. When a person looks at your business card, they should immediately know that it is connected to your website, to your storefront, and to your other marketing platforms.
Creating consistency in small business branding can be a challenge. But it can be accomplished by seeing to it that your business card and your online presence are consistent in the way it represents:
• Your business name
• Your logo
Choose the Business Card Size That Is Right for Your Needs
The time has come for you to sit down and design your business card. What size and what orientation will your card be? This will determine the amount of information you will be able to display on your card. It will also transmit to others whether you want your business perceived as conventional or nonconformist.
Most people are familiar with horizontal rectangular business cards. Vertical business cards, while not as common as their horizontal counterparts, are growing in popularity. Still, they can serve as a tool to differentiate you from others in the same market.
If you are looking to really stand out, then you may want to spend a little extra and get specialty plastic business cards. Or get business cards that are a little thicker and that have an eye-catching layer. The size, thickness, and orientation of your business card will decide whether you want to be understated and traditional or bold and nonconformist.
Business cards are not items that you hand out to be simply thrown away. They are part of your brand’s identity. So take some time to think what you want your company to represent and then work to create business cards that encompass this idea.