Digital Tools And Restaurant Marketing Strategies to Promote Your Place
If you are thinking about getting into the restaurant business, you have to do your research well. You cannot succeed in the restaurant business if you do not put on your “A” game.
Hotels and restaurants are about service delivery and customer satisfaction. You need to bring something new to the table that will catch your competitors by surprise.
Digital tools are very important in marketing restaurants today. There are many tools that can help you do research and market your restaurant to the people within your locality. Here are some tips on how to use digital tools for your restaurant marketing.
- 1 #1. Find Out Which Kitchen Is Rare In Your City And Focus On It
- 2 #2. Think About Some Events In Your Restaurant
- 3 #3. Invite Journalists and Restaurant Critics
- 4 #4. Make Discounts and Special Offers For Your Regular Clients
- 5 #5. Create a Blog About Your Restaurant
- 6 #6. Register in Eat App
- 7 #7. What About Social Media?
#1. Find Out Which Kitchen Is Rare In Your City And Focus On It
All businesses operate on the principles of demand and supply. When getting into the restaurant business, do not opt for a kitchen that is already flooded.
If you live in a city where people eat Italian food but there are only a handful of Italian restaurants, focus on establishing a better Italian restaurant. Whichever kitchen is rare in your city, should be your focus.
#2. Think About Some Events In Your Restaurant
Parties are a good way of attracting people to your restaurant. You can host local celebrities and music bands just to popularize your brand. You can use apps to invite people to the parties too. You can use apps such as Meet Up to inform people around town about the parties.
Parties have been used for centuries in restaurant marketing and are still one of the most reliable ways to get the necessary attention for your brands.
#3. Invite Journalists and Restaurant Critics
Critics and local press reporters play an important role in putting your restaurant on the map. Invite journalists to your restaurant so that they may write about your services, types of foods and whether your restaurant is worth it or not.
Being mentioned in the press will give your restaurant a lot of attention. However, you should be keen to ensure that the press does not send out bad publicity.
You can also engage with local reviewers on sites such as Yelp to get some reviews on your restaurant. If your restaurant is mentioned in reviews, it becomes among the top search results on search engines.
#4. Make Discounts and Special Offers For Your Regular Clients
One of the most effective restaurant marketing strategies is the use of discounts. Offer discounts to regular customers and use coupons to attract new customers.
You can set up special days when all customers buy certain meals at a discounted price. For instance, you can have a “Free Fries Friday” for anyone who buys another meal. Think of any food that you can discount so as to attract more customers to your restaurant.
#5. Create a Blog About Your Restaurant
A simple blog will help you market your restaurant world over. Your blog should contain basic information about dishes, healthy eating, and recipes or anything that can attract food lovers.
You should also have an official website where customers can find data about your restaurant. Include information about your menu, discounts, prices and so on.
#6. Register in Eat App
Eat App is a very popular app that will help locate your restaurant within your city. The use of technology is one of the best marketing strategies described here. Eat App is a very popular app that will help you reach out to a large number of people hence enhancing your marketing efforts.
Also, this platform works in many countries and cities around the globe, so with it, you can reach a world fame
#7. What About Social Media?
Social media is not a place where people just meet for chats and showoff. Social media presents the best platform to market your brand. The restaurant business can benefit largely from sites such as Instagram and Facebook.
Provide visual content that attracts your customers to your brand. Post pictures and short videos of delicious meals on your Instagram or Facebook account. You can also signup on Pinterest, Snapchat and Twitter among others.
Some brands post a picture of a delicious meal right before lunchtime. This strategy will help you invite all the people looking for a place to enjoy lunch.
To conclude, there are many restaurant marketing tools that can impact your marketing strategies. Start utilizing all the available tools to boost your sales and grow your brand exponentially.