Guest Post – A Beginner’s Guide to White Hate SEO Best Practices
As someone new to the world of digital marketing, you will learn very quickly that there are good ways and not so good ways to help your client. Essentially, you want to help your client build a website that is visited by a large audience. To do so, you must practice White Hat SEO.
What is White Hat SEO?
This sounds like a strange term, but it one you want to know like the back of your hand. Search engine optimization (SEO) is key for a website’s success. There are different ways to improve a site’s SEO on the SERPS (search engine results page). Ultimately, you want your site to be as close to the top of the search results page as possible. The sites at the top of the results earn the most visitors. More visitors mean more business. More business means more money.
Once upon a time, SEO masters figured out ways to cheat Google’s search engine rankings. These techniques were against the rules and unethical. They are now regarded as black hat SEO techniques. When a website is caught breaking the rules, it can be banned from Google. This is disastrous.
However, the continuous Google algorithm changes make it difficult to learn which techniques are the best for SEO purposes and remain ethical. Those trying to maintain their website’s integrity use white hat SEO techniques. The best way to learn the proper white hat SEO practices, you should consult Google’s Webmaster Guidelines. Here is a basic overview of the best white hat SEO practices:
Make Your Site Easy to Navigate
The search engines can distinguish between sites that are well-developed and well-designed and those that are not. The sites that are the most user-friendly move higher up in the SERPS. Therefore, many businesses use web design templates or hire web developers.
Optimize Your Site for Mobile Devices
Google has also started giving more attention to mobile-friendly websites. With more people using their mobile devices to conduct internet searches, your website must be optimized for mobile devices to provide the best user experience.
Write Exceptional Content
The key to white hat SEO is writing exceptional content. The content on the website should be valuable to the audience. It should be original, relevant, and well-written. It should not be copied or plagiarized for another website. Content that is unoriginal is penalized by search engines. If you are not a strong writer, it is a wise decision to hire an SEO content writer. These writers are also familiar with posting to social media and other influencer outreach platforms.
Use Relevant Keywords Appropriately
While most people understand that keywords are necessary for search engines, the way they are used is more important. For example, black hat SEO sometimes involves keyword stuffing, which means the content is stuffed with words and makes little sense. Instead, your SEO content writer should use the keywords appropriately. The keywords should be used only when they make sense organically.
Practice Link Building
Finally, link building is still a way to strengthen your website’s SEO. If the links are high quality and relevant, they can help. However, they best types of link building are earned rather than bought.