This sounds like a strange term, but it one you want to know like the back of your hand. Search engine optimization (SEO) is key for a website’s success. There are different ways to improve a site’s SEO on the SERPS (search engine results page). Ultimately, you want your site to be as close to the top of the search results page as possible. The sites at the top of the results earn the most visitors. More visitors mean more business. More business means more money.
Once upon a time, SEO masters figured out ways to cheat Google’s search engine rankings. These techniques were against the rules and unethical. They are now regarded as black hat SEO techniques. When a website is caught breaking the rules, it can be banned from Google. This is disastrous.
However, the continuous Google algorithm changes make it difficult to learn which techniques are the best for SEO purposes and remain ethical. Those trying to maintain their website’s integrity use white hat SEO techniques. The best way to learn the proper white hat SEO practices, you should consult Google’s Webmaster Guidelines.
Here is a basic overview of the best white hat SEO practices: