No matter what industry you’re in, every business owner can always use a new way to get a leg up on their rivals. Whether you need to catch up to industry leaders or preserve your lead ahead of the pack, your company can make use of an extra boost.

Here are three tips that you can keep in mind to help your company advance.

Board Portal Software

Keeping your company’s board connected securely empowers them with all the information they need to make informed decisions, and it also saves your top people time. This promotes higher productivity, efficiency, and overall better governance. The latest board portal software is modern technology which streamlines communications before, during, and after board meetings in a way that is fundamentally secure.

Directors can share and annotate documents with each other. They’ll also have access to a host of other tools that facilitate digital collaboration for directors who may be in different geographical regions. Board portal software can be easily used on any device, while its modern design makes life easier and saves directors time. Also, because board portal software is cloud-based, if one director makes a change to a document, that change will be reflected on everybody else’s version.

You can see what Aprio has to offer as you begin exploring the industry leaders in this category, as Aprio is used by Crown agencies, non-profits, credit unions, and healthcare organizations across North America.

Low-Cost, High-Impact Marketing

Efficiency is all about getting a lot for a little, and this principle can be applied to marketing. There are no hard rules about what the best path is for marketing your business. Much will depend on the size of your company and the nature of your business.

Not every product requires a mega marketing campaign, and in some of these cases, it’s best to promote yourself with the free tools available on social media, which can make your company go viral.

Cultivate a Loyal Customer Base

To ensure your company doesn’t take your existing customers for granted, you can give loyal patrons exclusive deals or promotions. Lowering your costs shows them that you care, and makes them feel valued. Whether it’s through an email newsletter or another channel, make sure that they know about any deals you’re offering.

If the idea of creating a heartwarming relationship between your company and your customers isn’t enough to convince you that sometimes it’s wise to lower your rates, know that these kinds of strategies also build loyalty that make customers more likely to frequent your business rather than your competitors.

There are all kinds of other ways to give your business a boost, and what method works best for you depends on the industry you’re in and the product you’re producing. However, it’s hard to think of a company that can’t benefit from using the latest board portal software, free promotional tools via social media, or showing old-fashioned customer appreciation. If you want to gain an advantage over your business rivals, you can adopt these tips or even incorporate some of their elements into your business strategy.