If you want to see your rankings improve by leaps and bounds, then your site needs links.
You may have wondered what makes link building so important, especially when there are so many factors Google use to rank sites.
The truth is, links are such a strong factor, it is unlikely you will rank high for a keyword if you are competing against sites with more backlinks.
When you think about it, links are the currency of the web. Each time a page links to another, it is a vote for the value of the page being linked to. If a page provides massive value to Internet users, it stands to reason it will be linked to from other sites. This is why links are such a strong factor in Google’s algorithm.
Link building is the key to ranking your site high in the search engine results. Find high quality guest posts sites list that help you create good backlinks.
What is the best link? A link from a government site or from a high trafficked blog? Is it better to get a link from a highly relevant site or from a site with a lot of social media activity?
The dirty secret no-one wants to tell you about link building is there is no single best kind of link.
If this weren’t the case, Google wouldn’t work. Everyone would go out and find a way to spam their way to the top of the rankings very quickly. Having thousands of one type of link pointing to a page is suspicious and a clear sign the site owner is gaming the system.
That said, as a rule, you should try to build links on authoritative, relevant and high-quality sites. High-quality, relevant links are much stronger than links from low-quality, unrelated sites.
How to acquire links and what to avoid in link building?
There are many stories floating around about business owners being slammed by Google for no good reason. Don’t let the horror stories mislead you.
In most cases, what really happened is the webmaster was doing something clearly suspicious or outdated, like building thousands of links to their site from link directories, and then their rankings suddenly dropped off from Google’s top 10 search results.
If you don’t exhibit overly spammy behaviour in your link building, as a general rule you will be OK.
These best practices will ensure you acquire links correctly and don’t break Google’s terms of service: