Tapping Into Niche Online Communities for Targeted Marketing
When a company tries to speak to everyone, it will probably end up saying nothing clearly, so instead of raising its voice, it must find the smallest rooms where the right people have already tapped into what’s been said –…
How to Unlock Insights Into Buyer Personas For More Targeted Marketing
No matter what the future of marketing holds, one thing will remain consistent: the importance of knowing your target audience. Not every product or every solution is intended for everyone. Choices are important, and consumers want to feel in control…