Local SEO Effects on Small Businesses
Local search engine optimization or Local SEO is similar to SEO in that “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”, except that Local SEO is more focused on how to optimize your website rankings so that they are better for your local audience.
Often times companies may not even know what SEO is on the broad scale so Local SEO may be something that is entirely missed. If your business is online only, Local SEO may not apply to you.
However, if your business has physical locations in addition to your online store then you need to focus on Local SEO as well. Below are the top reasons how local SEO can help you attract new customers to your physical location and even your website.
Mobile searches are surging
Mobile searches for local business are growing at a rapid rate. In this fast pace society, most people use their mobile phones or tablets to find local businesses while they’re on the go. Local SEO utilizes PC desktop and mobile access means your business has the potential to reach new customers at any time. For an example, 64% of local customers use search engines and directories as their main way to find a local business, 50% of local mobile searchers look for business information (that number actually seems fairly low), and 78% of local mobile searches concludes in an offline purchase.
Local SEO is both efficient and cost-effective. You can add your business to sites like Yelp and Google My Business with no cost to the advertisers. With this form of local SEO, there are no feelings of “wasted” advertising budget dollars.
Utilize Google My Business
Adding your business to the Google My Business (GMB) page is one of the first steps in helping your business display on several Google services, such as Local Search, Maps and Google+ pages. This is important as approximately 75% of online users utilize Google and their services worldwide. Therefore, Google My Business and Bing Places for Business should be one of the first online directory’s you use and it being free is an added bonus.
Online business reviews are trusted
Although it is the word of strangers, word of mouth reviews found on Yelp, Google My Business and Bing Places for Business can make or break your business. You can increase your company’s reputation by asking trusted clients to leave a positive review regarding their experience with your business online. This is a way to attract new customers.
Local SEO with KnP Net Media is the best decision you can make with helping your company drive traffic and improving its local business. If for any reason a customer needs access to your product faster than your shipping process allows, they need to know where you are located locally. The goal is to have your company’s name, website, and address rank higher than your local competitors so that you are their first option. Remember, seeing a website at the top of the search results page demonstrates to them credibility and of trustworthiness of a website.