Email is an essential part of modern day business; and according to the Quora.com website, it was estimated that in 2015 there was a total of 205 billion personal and business emails sent each day. With people sending so many emails, it is important that you try and make sure that yours stand out from the crowd.
One of the best ways to do this is to create a consistent email signature within your organization that is informative and looks great, and here are some tips to help you on the way.
An excellent place to start is to look at the many email signature templates that are available online. You can find free templates as well as paid for ones, and there is an abundance of choice available in a variety of styles and designs. It is important that you do not overload your signature with too much information, as this will most likely make less effective.
A good example is there is no need to include your email address in your signature as you should take it for granted that the recipient already has this! Include only the essential information such as name, position, telephone number and website, but make sure you include your company logo and strap line if you have one.
You will need to make sure that any images you include in your signature are not too big, and ideally, you will want them to be 10KB or less, so they do not take too long to load. Some email clients can be sensitive depending on the types of image that you use, so you will need to do some research as to which file type is best. All have their pros and cons, so at the end of the day, you will need to make a personal choice and take into consideration the people that you will contact via email and which type of file will work best with your customer base.
In this digital age that we live in, people often receive their emails on the go, so it is important to make sure that your emails are compatible with as many different devices and platforms as possible. Many websites offer both templates for you to use, as well as testing facilities to check the compatibility of your signature for multiple devices. It is worth your time and effort in designing and testing your email signature before you settle on a finished layout.
Other than the telephone email is often the most common form of contact, so getting this right and making your signature striking and memorable will also play a part in strengthening your digital brand. It does not matter what industry you are in if you have a website and use emails you need to put some thought into your signature and use it to your advantage. It is often the small things and the attention to detail which people pick up on, so take your time and make sure that you create the perfect email signature for your business.