In 2017, brands are no longer worried about hot-button issues, creating negative publicity for them, but have focused on relating their efforts to the causes that their customer base cares about. The idea of purpose-driven marketing is to sell to your customers based on the ideas and beliefs that your company represents.
This attracts consumers based on the desire to be socially responsible. Companies have realized that this not only boosts brand loyalty, but is also good for increasing their customer base through word of mouth.
What purpose-driven marketing does for the company is that it extends their story. It makes it more than just about advertising and marketing campaigns. It empowers the brand with a human element, and therefore gives its story a longer life and stronger impact.
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With the rise in various marketing trends in 2017, you need to make sure that you are following new practices and not fads. The main purpose is to follow up on the next practices that will help you to take your marketing efforts to a whole new level. Take these methods into account when formulating your marketing strategy.
Author Bio: Amir Noghani is the general manager at Green SEO Brisbane. After getting a Master’s degree in engineering he started working in the fields of marketing and communications, which was more than seven years ago. During that time he developed rich knowledge in online marketing and Public Relations and also writing journal articles and blogs.