Business is complex. No one with any experience would argue otherwise. At the same time, it is extremely paradoxical. Some of the most difficult or complex aspects of a business can be simplified either for easier explanation or comprehension. Perhaps for this reason, common lessons are shared from person to person, mentor to mentee, coworker to coworker in proverb form.
It’s easy to miss what matters. Things that seem obvious are some of the first elements that business owners don’t consider and end up being their downfall. For one reason or another, as many as 50%+ of new businesses fail within their first two years.
This can be a lack of general education, a solid marketing plan, or the proper management to allow it to thrive. In any case, any business that not only wants to survive but thrive needs more than just the obvious because someone said that it is needed.
They’re obvious and often repeated not because most people don’t know, but that they forget and choose to cut corners.
If you want your business to grow and last, keep these tips in mind.