5 Steps to Building a Social Media Strategy for your Startup

Social media platforms as we know are attracting billions of users, and they are becoming much more than just platforms to connect with your friends and family. As of 2017 social media platforms are seen highly as social media marketing platforms, and they are becoming an excellent way to promote your business and improve your sales. If you are a business company or a brand and you are looking to promote your product in 2017, then you must focus on making a social media marketing campaign for your business.

To make your social media campaigns work, you will need to be very specific about it, and you are going to need a plan for it. If you are a business company that is just starting their social media marketing campaign, you will have to come up with a proper strategy. If you do not come up with a good marketing strategy, then your campaign won’t be successful. Communication is very much important when you have to promote your brand. Here in this article, you can learn how to create a startup social media strategy for your new social media marketing account in five easy steps.

1. Secure Good Handles

To start with your social media marketing campaign and strategy you need first to obtain a good handle for your business accounts. Most of the people overlook this crucial strategy, but it is important and helps in creating brand name and awareness. When choosing a handle for any of your social media accounts, make sure that you are being simple and also you need to see that the handle is defining your brand name.

Be creative, be unique but make sure that you are sticking with your brand’s identity in your social media handle. It would be great to make the handle as close as it can get to the brand name. Also if you can secure the same handle for all of your accounts from Facebook to Instagram it will be a win-win situation for you.

Find: Ways to Promote Your Products on Social Media

2. Create a Proper Strategy for your Content

The second step in starting up with your new social media marketing account is to create copy a proper content strategy for your account. Before you get started with your brand new social media account, make sure that you have already planned the content and you have made a content calendar as well.

If you do not do that you will find it difficult in between to design content and that can be really disappointing. Your content does not need to be random and hazardous; it needs to be much consistent, planned and intentional. So make sure you have a content plan before you get going with your new marketing social media account.

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3. Use the Live Feature

After securing the best handles and making a productive content plan for your social media marketing account you will need to interact with your audience and send your message through the latest live features which are almost available on every social media site these days.

Live video feature for any platform can really help you communicate with the audience in a fun way. The live feature has its benefits as well; you can get much organic traffic into your account through the live feature. And remember that organic traffic is essential especially at startups because the more organic traffic you get the more credible your account will look.

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4. Boost your Content

One of the most important and critical steps in statin up with your new social media marketing account is boosting your content. Most of us have this perception that social media is free, but it is not always free. You know that the audience you are reaching through your new account is not much and by boosting you might get to get a lot more people to see your posts.

You can boost your post for money on platforms like Facebook and you can make sure that it goes to the specific group of people. Also if you do not want to boost your content, you can always buy followers online as well. For example, you can use Vibbi to buy likes for Instagram and it is really effective as well.

Find: 8 Ways to Get a Unique Content for Your Blog

5. Rinse and Repeat it

Well, when you have gone through all the steps of developing a strategy you will need to repeat it as well. When you have got the right handle for your account, the best strategy for your content plan, the right way of communicating with the audience and you are boosting your content as well you will have to make sure that it stays consistent as well. You have built the structure and now it’s your duty and absolutely necessary to keep it that way by monitoring your performance closely.

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Author Bio:

Qurban is a freelance writer who offers blogging, ghostwriting and copywriting services. He works closely with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, that provides quality Instagram followers, likes, and views.