If you as a business want to make any use of Snapchat for your brand, it is paramount that you understand who these sixty million people are and why they continue to use Snapchat. As on Instagram, which is used by nearly 30% of Americans., Snapchat is a medium for teens and young adults.
Regardless of the fact that it is the fourth largest social media platform in use today for the total population, it is the leading platform for those aged between 12 and 24 years. 72% of this demographic are all on Snapchat while only 68% of the same are on Facebook. To capture the significance of this statistic, this is the first time in the History of Infinite Dial that a social platformhas topped Facebook in any category.
It is important to note that, as an already established medium, Facebook does not have anywhere near the growth potential of Snapchat, which is still on a very high momentum as the numbers show. As more people get on Snapchat, the time they would otherwise spend on Facebook.
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