If you haven’t added Instagram marketing to your overall brand marketing strategy, then you’re missing out on a huge opportunity. Having a strong brand presence on Instagram may not be easy, but it’s certainly worth the effort. You need to know what your target audience is interested in and have a good strategy for delivering that content to them on the platform.
In this article, we look at a few things you can do to tap into the immense marketing potential of Instagram. Whether you’re new to this form of marketing or you’re an experienced Instagram brand marketer, you’ll find these tips useful.
Use Hashtags Wisely
If you’re an experienced brand marketer on Instagram, you may already be doing this. But if you’re new to marketing on the photo-sharing site, then it is important to note that there’s a right and wrong way to use hashtags. Used properly, hashtags can easily multiply your reach and get your numerous impressions.
Every time you post something on Instagram, make a habit of using relevant hashtags in your caption. Come up with the right mix of popular hashtags and custom hashtags that are unique to your brand. To avoid spamming hashtags, which will hurt your brand image, research carefully on hashtags to determine whether or not they are relevant to your brand and posts.
The custom hashtags you create for your brand should be easy to understand so that interested Instagram users can take them up. It is also advisable to make sure that your brand’s hashtags are constituent, not only on Instagram but also on your other social media profiles in order for them to be memorable.
Measure the Success of Your Instagram Marketing Strategy
In order to constantly improve the impact of your Instagram marketing efforts, you need to continually measure and analyze the results. Instagram analytics are invaluable in this respect. Use them to find out who your real Instagram followers are, who engages with your brand on the site, what posts are most popular, what time of day your followers are most active, etc.
Work with Influencers on Instagram
Instagram influencers are power users that already have a strong presence and a large audience on the social media site. Having them promote your brand opens up that audience to you and multiplies your reach considerably. The followers of these trendsetters listen to them and take them seriously, meaning their endorsement can be impactful.
While leveraging influencers, you want to be subtle. While some influencers may ask for financial compensation, many times you can have them promote your brand in exchange for free products. Choose what works best for you and the influence.
Run Creative Instagram Campaigns
A common strategy employed by power brands on Instagram because of its effectiveness is running campaigns centered on user-generated content (UGC). In such a campaign, you are essentially partnering with your audience to create content. It not only guarantees the creation of highly relevant and relatable content but also fosters a deep connection with your audience.