If you are a dental health care agency owner, who is not ambitious enough to at least double your revenue this year, you are either a hermit or you lack imagination. However, if you are serious about increasing your earnings, this article is just for you!
Most of us would simply love to increase our sales while keeping our website traffic flowing. But the moment we consider increasing the number of market leads, we get worried about added expense. Increasing selling power mostly involves hiring new team members, and that can be really expensive for the most of us who are in the marketing game.
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What if we told you there’s another way? A better way that does not involve hiring additional team members and expanding your marketing budgets? Lucrative, isn’t it? This is called the science of retention. A study conducted by Harvard Business School showed that increasing the customer retention rates by a mere 5 percent correlated to an increase in company profit by 25 percent to 95 percent. Another study conducted by The American Consumer Association showed that the cost of acquiring a new customer is 5 times more than retaining an old customer.
Here are a few methods that have proven to be extremely effective for driving additional revenue while maintaining a loyal customer base for your dental services.