Your blog posts definitely need likes, shares and comments, but you will need much more than just that for the success of your business blog. Your blog should bring in new leads to be turned into new customers. With the active engagement of your customers through your blogs, you can nurture the current leads and generate more new leads. As previously stated, you must always pay attention and provide value to your customers. This will help you build new leads.
Even if you have a great and captivating content, answer the queries of your customers and incorporate their suggestions into your blog posts, even then it’s always a wise decision to include call to action (CTA) on your posts.
Offering free content and/or a subscription signup are the most common call to actions features you can include on your blog posts. The intent of such call to action features is to capture any detail – a number or an email, of the visitor which may help you in turning it into a lead.
When your blogs posts are shared through social media and you are able to administer internal links, as well as When your blogs posts are shared through social media and you are able to administer internal links, as well as call to actions in your articles, this will prove to be a tremendous help in reaching the average and curving that lead into your one of your rewarding customers. Your sales unit, then, should evaluate and pursue the profitable leads.
Interesting: Do You Know Where All Your Conversions Are Going?